ONTD

Max Sidorov , the man who set up the Indiegogo donation campaign for bullied Greece, N.Y. bus monitor Karen Klein, is getting a reward of his own, the New York Daily News reports . Thanks to another Indiegogo user named Case Prince , Sidorov now has his own donation campaign -- so far having raised more than $4,000.
"Max Started the campaign that turned into a landslide of support for Karen Huff Klein and against bullying," Prince wrote in the campaign's info section. "I feel Max deserves a small reward himself."
But reactions to the new donation campaign have not been as unanimously positive as they were for Klein's.
“The point of a good deed is to do it without expecting recognition,” one user wrote, according to the Daily News . “Don’t donate to this guy. He’s obsessed with himself now, claiming the whole world knows who he is.”
In addition to the donations to Klein's fund, which now amount to more than $500,000, the bus monitor also received apologies from two of the middle school boys who bullied her in the now infamous video.

From Love for Max Sidorov too campaign at Indiegogo
" ... Obviously for being a good guy, but mostly for dealing with all the media attention, phone calls, and putting in extra hours to provide updates here and on reddit, answer questions, and legitimize the whole thing. I bet it's a little exhausting, and it'll only ramp up as the event gets national attention.
Maybe we could buy him a new laptop? Or he might even put it towards an anti-bullying cause himself - it seems like he had some ideas for how to use small fractions of Karen's $ for an anti-bullying speaker to come to the school, but people quickly convinced him to let her have complete control over how it's spent. Can we do the same for him?
Let's pay it forward ... We need to encourage all the Maxes out there."

Source 1 , 2

So you're starting a donation for the guy who started the donation. I really don't understand this