Jessica Simpson's Baby Cover Exclusive Flops
Jessica Simpson's Baby Pictures Not Helping People Magazine Sales
While still pregnant, Simpson posed topless (in an homage to Demi Moore’s famous Vanity Fair cover) for Elle and launched a maternity line under her massively successful Jessica Simpson Collection through its master licensee, the Camuto Group.
People, which did not reply to requests for comment, has a history of betting large sums on celebrity baby photos, with varied results. Perhaps the most famous was a reported $4.1 million buy, in 2006, of exclusive North American rights to shots of Shiloh Jolie-Pitt, the first biological child of Angelina Jolie and Brad Pitt. Its website set a single-day traffic record of 26.5 million page views when they were published. It was followed two years later by a reported $14 million purchase of the first published snaps of their twins Vivienne and Knox.
In the People story, Simpson observes of her daughter, born May 1: “My life has completely changed. From how I sleep to what I think about, Maxwell has definitely taken over everything. We stare at her all the time. We can’t get enough!”
Although the business transaction doesn’t appear to have been a favorable one for People, it’s a tidy sum to add to Simpson’s financial ledger. Her team has been responsible for a variety of remunerative deals, including, most notably, the Camuto Group association. Forbes estimated that it yielded $20 million for her in 2010 sales alone. She currently appears on NBC’s Fashion Star, which has been renewed for a second season.