1:48 pm - 05/31/2012

JCPenny Shades Homophobic Conservative Group

JCPenney Responds to Homophobic Boycott Calls with Gay Father’s Day Ad

In what appears to be a direct response to the failed boycott campaign of anti-gay group One Million Moms, JCPenney yesterday unveiled a new Father's Day ad featuring a same-sex couple playing with their children.

According to the company, the two men who appear in the ad are "real-life dads Todd Koch and Cooper Smith," and the jubilant children are their kids, Claire and Mason.

"First Pals: What makes Dad so cool?" reads the ad's copy. "He's the swim coach, tent maker, best friend, bike fixer and hug giver - all rolled into one. Or two."

Back in February, the department store chain faced criticism from the American Family Association's One Million Moms project for its hiring of Ellen DeGeneres to be the company's new spokesperson. JCPenney refused to submit to the group's bullying, and stuck by DeGeneres.

More on the Ellen Drama from February

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anagramofbrat 31st-May-2012 06:00 pm (UTC)
Good on them.
coulson 31st-May-2012 06:01 pm (UTC)
reginageorge 31st-May-2012 06:01 pm (UTC)
4 for you, JCPenny
therearewords 31st-May-2012 06:05 pm (UTC)
You probably live for possibilities to use Mean Girls quotes, don't you?
reginageorge 31st-May-2012 06:06 pm (UTC)
only when necessary. it's very rare but when the opportunity arises for the perfect quote to be used, i take advantage of it.
stephaniebrown 31st-May-2012 06:01 pm (UTC)
that is adorable, A+
__angelofmusic 31st-May-2012 06:01 pm (UTC)
Beautiful <3
turi 31st-May-2012 06:01 pm (UTC)
Fuck u men-controlled moms, stay in Walmart
reginageorge 31st-May-2012 06:02 pm (UTC)
sleepymonster 31st-May-2012 06:04 pm (UTC)
chandyland11 31st-May-2012 06:09 pm (UTC)
omg lol
poop_of_death 31st-May-2012 06:11 pm (UTC)
lcacbc 31st-May-2012 06:14 pm (UTC)
lol irl
treegrowth 31st-May-2012 06:19 pm (UTC)
lol omggg
thebloomroom 31st-May-2012 07:25 pm (UTC)
welcomeghostss 31st-May-2012 07:31 pm (UTC)
YEP. I work for JCP and when people call (and they do) and bitch us out for supporting "HOMOSEXUAL LIFESTYLEZZ!OMG!", I say, "Sorry you feel that way, but we want EVERYONE to feel welcome here."
When I really want to say, "FINE. Don't come in ya miserable old twat! One less bigot for me to deal with!"
thecanuckian 31st-May-2012 07:33 pm (UTC)
You should really just laugh at them and hang up.
anniemann101 31st-May-2012 09:43 pm (UTC)
THIS. they honestly make me sick. i pray to god i to never associate with one.
eightball 31st-May-2012 10:22 pm (UTC)
loll dead
superdogbiter 31st-May-2012 06:02 pm (UTC)
That is adorable
Go JCPenny
lambjunkie 31st-May-2012 06:02 pm (UTC)
GOOD. Very fucking good
sunredskyblue 31st-May-2012 06:02 pm (UTC)
love it
superdogbiter 31st-May-2012 06:02 pm (UTC)
aren't there not even a million moms in the million moms organization
orlandabloom 31st-May-2012 06:09 pm (UTC)
Mte. Any boycott they attempt isn't likely to do much.
chandyland11 31st-May-2012 06:10 pm (UTC)
There aren't even 50,000. Pathetic.
aka_plynn 31st-May-2012 06:02 pm (UTC)
Take all my money, JCP. All. Here. It's yours.
cookinguptales 31st-May-2012 06:03 pm (UTC)
I loled and then I d'awwed.

Part of me wonders if 1MM is secretly a pro-gay group or something. It seems like the things they boycott do even better. I mean, how often does Archie sell out? Free publicity, tbh.
huntertp3 31st-May-2012 06:03 pm (UTC)
I can't believe a group can be so thirsty all the time. At this rate they will have boycotted every single person in America by 2020.
mmmdraco 31st-May-2012 06:31 pm (UTC)
They can boycott me since I'm already boycotting them. I knew a lady who was part of that organization and after the Ellen thing, I talked to her about it and she sided with them so I was all... "So, bye bitch! You know that babysitting I was going to do for you for your anniversary? Not anymore!"
huntertp3 31st-May-2012 06:37 pm (UTC)
lol. You sir or madam are awesome. For that story and that Dr. Horrible icon.

Really,once you side with that kind of organization we can stop talking instantly. I have all I need to know about you
iamglory 31st-May-2012 07:04 pm (UTC)
YOU ARE AWESOME!!! How did they react?!
ch33rylips 31st-May-2012 06:03 pm (UTC)
Lmfaooo get it JCPenny.
cricketgrl 31st-May-2012 10:29 pm (UTC)
My mom just read this post and responded "Take me to JC PENNY's I need to spend some money".

lol. I have the best mom in the world.
ch33rylips 31st-May-2012 10:34 pm (UTC)
Lolol that's great.
hope_remains 31st-May-2012 10:53 pm (UTC)
lol awwww I love this
whataboutdasha 31st-May-2012 06:04 pm (UTC)
JCPenney is giving me so much life rn. Seriously, good on them :)
poop_of_death 31st-May-2012 06:11 pm (UTC)
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