Pepsi Offers Free Michael Jackson Remixes with Purchase of Limited-Edition 'BAD 25' Cans



LISTEN TO THE FIRST "BAD" REMIX BY AFROJACK:


(If the embed doesn't work, listen here instead.)

Earlier this month, Pepsi announced it had struck a deal with the Michael Jackson estate to create a series of soda cans featuring an image of the late pop icon. One billion cans celebrating the 25th anniversary of Jackson's album "BAD" will be produced around the world as part of the soft drink company's "Live for Now" campaign.

Pepsi has also worked with Sony Music and the Jackson estate to create new mixes of songs from "BAD" to share with fans as part of this project. The first remix, by Afrojack, was released yesterday (May 26). Further remixes, by internationally renowned DJ/producers, such as Diplo, Skrillex, and A-Trak, will also be made available.


In order to collect your exclusive remixes, all you need to do is:

1) Take a picture of your limited-edition "BAD 25" Pepsi can

2) Send the pic to MJ@Pepsi.com

From there, you should receive an email with a preview and download link attached.


Pepsi's "BAD 25" campaign will feature other Jackson-related tie-ins -- including TV ads, live events, and "opportunities for fans to access special edition merchandise," touted a press release.

Michael Jackson's relationship with Pepsi dates back to 1984, when the singer and his brothers filmed an ad for the soda company. Jackson was injured in the shoot, and was treated for second and third-degree burns on his scalp after pyrotechnics accidentally lit his hair on fire. Jackson never fully recovered, and he won a $1.5 million settlement from Pepsi, which he donated to the Brotman Medical Center in Culver City, California. It has since been renamed the Michael Jackson Burn Center.

Despite the tragic incident, the King of Pop and Pepsi went on to have a successful business relationship throughout the '80s and '90s. Jackson starred in several more hit commercials for the company; and Pepsi sponsored two of his solo tours, including the "BAD" World Tour (1987-1989).

Sources - 1, 2

Eh, I don't really like the remix -- however, this is a pretty cool marketing campaign. :)