6:46 pm - 05/22/2012

The Kardashians Are Not Going Anywhere: Season Premiere Scores BIG!

  Sunday Night Ratings Round Up! Plus PHOTO: Kardashian Kollection Lingerie!

If you were hoping the Kardashians would fade into obscurity following a year of famewhore antics gone wrong, think again! They’re back and apparently as big as ever. According to the ratings, the Sunday night season premiere of Keeping Up With The Kardashians hauled in an impressive number of viewers.

Nearly 3 million (yes, I said million, not hundred) people tuned in to catch a glimpse of Kimmie Kake‘s butt, Khloe Kardashian‘s paternity drama, and a Kanye West sighting. I personally watch for Bruce Jenner‘s mutated face. I keep hoping and hoping to see some semblance of normalcy return to the rubber mask that has eclipsed his head.

Most shocking, the ratings for KUWTK are up 16% since last season’s premiere. And surprisingly the show did really well in the coveted 18-49 year-old-demographic, with 1.5M women making up the viewership last Sunday according to The Hollywood Reporter. I thought you people were boycotting?!

addicteddisplay 23rd-May-2012 02:27 am (UTC)
Wait, so like.. you need a Nielsen box to add to the ratings? What if I have a DVR through Directv?
finchroxxx 23rd-May-2012 03:23 am (UTC)
DVR's only count for first day views.

So you have to actually watch whatever it is you are DVRing that day for it to count.

like if this show comes on at 11pm but you watch it at 3am, then it wont count (has to be before 2am iirc).

Even then they only count as DVR ratings and not the "actual" ratings.
sprywonderdog 23rd-May-2012 03:40 am (UTC)
Looks like you have to have a Nielsen box for DVR viewings to count...

Live Program Viewing (Live)

Nielsen measures Live viewing both at the national level and at the local level. Though when it comes to national reporting (pretty much everything you see on our site) it is almost never reported. In fact, we do not use it at all other than for the purposes of counting the total number of people who watched on a DVR

Live Plus Same Day DVR Program Viewing (Live+SD)

By far, the most commonly reported Nielsen metric for national viewing. This is a combination of Live program viewing (see above) plus any DVR viewing that happens up until 3am the morning after the program airs. Our overnight reports, any daily finals and all weekly numbers reported are all Live+SD

Live Plus Seven DVR Program Viewing (Live+7)

This is live program viewing plus a week’s worth of program viewing on DVR. The same day DVR viewing is already included in this number (in other words, you can’t take total DVR viewing for the week and add it to the Live+SD numbers or you will be double counting the same day portion,

What Nielsen DOESN’T Measure

If you fast-forward or skip over content or commercials on your DVR, Nielsen does NOT measure this in either the Live+SD or Live+7 numbers. Let’s say you’re watching Grey’s Anatomy and you skip over the opening credits, any “Previously On Grey’s Anatomy” all the commercials and the ending credits and only wind up watching ~40 out of 60 Minutes. Even though from your perspective you’ve watched the whole show, Nielsen will only count you as .67 of a viewer.


Though the information is rarely made publicly available, the metric that advertisers are allegedly buying and selling advertising on is called C3 or C+3. It is average commercial viewing during a show for live viewing and up to 3 days of DVR viewing.

If I Am Not a Nielsen Family is My DVR Viewing Counted

No. Nielsen's DVR numbers are national projections based on the National People Meter panel which is about 20,000 homes (and ~50,000 people). At least theoretically "people like you" are represented in the Nielsen panel. It could be your DVR, Cable or Satellite provider does collect your data, but that data isn't part of the Nielsen time-shifted DVR ratings.
scaredsquee 23rd-May-2012 05:45 am (UTC)
nielsen ratings are shit, what the fuck kind of backwards ass shit is this i mean come on.

this and the MPAA need to gtfo.
secura 23rd-May-2012 06:41 am (UTC)
Nielsen Ratings is not the same as "4.2 million people tuned in for ____" Nielsen ratings is used as a way to survey different groups of people and to learn from their tv watching habits.

Also, I want to make a note that if you DVR and do not have a Nielsen box, it still adds to ratings. A DVR watches the channel in the background (think of an invisible picture-in-a-picture type screen) and records it as it's going on. Which is why a lot of people can't record more than 2-3 things at once, because it can only 'phantom' watch a certain amount of channels in the same time period. /loltldr
sprywonderdog 23rd-May-2012 03:55 pm (UTC)
But Nielsen is the sample on the "4.2 million people" who are tuning in. The article above sources this page, which has how many people tuned in. The bottom source information on that page cites The Nielsen Company.
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