ONTD

11:04 am - 05/20/2012

The Avengers Tops Box Office for Third Straight Weekend



“Marvel’s The Avengers” was the No. 1 movie at theaters in the U.S. and Canada for a third straight weekend, taking in $55.1 million for Walt Disney Co.and making it the studio’s highest-grossing film ever.

“Battleship” was second with ticket sales of $25.4 million, researcher Hollywood.com Box-Office said today in an e- mailed statement.


“The Avengers” is benefiting from positive word-of-mouth among moviegoers after Disney’s major marketing push ended, Paul Dergarabedian, president of Hollywood.com’s box-office unit, said in an interview. Since its first weekend the movie has overcome challenges from two major releases, this week’s “Battleship,” from Comcast Corp. Universal Pictures, and Warner Bros.’s “Dark Shadows” last week.

“Great marketing can buy you a big opening weekend, but only a crowd-pleasing and solid movie can get you to where ‘The Avengers’ has gone,” Dergarabedian said in an interview.

“The Avengers” opened over the weekend of May 4 with a record $207.4 million in sales and set another record a week later with $103.1 million, the most ever for a film in its second weekend.

In the film, a collection of Marvel heroes, including Iron Man, Thor and The Hulk, band together to fight an army of aliens led by Loki, also a character from Norse mythology. The movie stars Robert Downey Jr. as Iron Man, Chris Hemsworth as Thor and Mark Ruffalo as The Hulk.

“Battleship” stars Taylor Kitsch as a U.S. Navy officer who helps lead a sea battle against invading aliens. Brooklyn Decker, Alexander Skarsgard and Rihanna also are featured. The film, made for about $209 million, had taken in $215.3 million in overseas ticket sales before opening in the U.S. and Canada, according to Box Office Mojo.

Source

kvetchy 20th-May-2012 04:45 pm (UTC)
It's amazing how bloated the next two months of movie releases are.

There's a major movie/franchise release every week straight through July, starting with MIB next weekend.

So basically everything is going to tank.
huntertp3 20th-May-2012 04:50 pm (UTC)
I actually think MIB will come in number one next week. After the complete terribleness that was part 2 I have no faith in the quality of it,though.
kvetchy 20th-May-2012 04:53 pm (UTC)
Well, I didn't mean MIB would tank, per se, but it has virtually no chance of grossing anywhere near the first two installments.

Prometheus, Snow White, and two major animated movies come out in the three weeks immediately followings its release. Those, and about 15 other movies with various release sizes.

Throw in a shitty Adam Sandler movie, some horror films, and everything is just going to be one great big clusterfuck.

theartistprince 20th-May-2012 05:17 pm (UTC)
idk, I've barely seen any advertisements for it outside of the last week, tbh. They are not putting a lot into this advertisement campaign.
enid_keaner 20th-May-2012 05:37 pm (UTC)
I dunno. They don't seem to have actually put a lot of thought it to the advertisement. I have yet to see a TV spot for it and I just realized it was coming out this year about 2/3 weeks ago.
minalskare 20th-May-2012 04:47 pm (UTC)
that hawkeye butt gif.
you know how to draw me into a post, op!
bodyline 20th-May-2012 04:47 pm (UTC)

lothlorienbow 20th-May-2012 04:49 pm (UTC)
Srsly tho. Hemsworth looks so god awful in Thor.
huntertp3 20th-May-2012 04:51 pm (UTC)
I think he looked better in Cabin. Very few people can pull off the long hair.
ghostsaddle 20th-May-2012 04:52 pm (UTC)
ia, he looks better in the avengers. maybe because he didn't have that nasty looking beard
luvallthis 20th-May-2012 04:53 pm (UTC)
Really? Everytime I mention Thor there is always a "I usually don't like bulk guys but damn" comment lol.
opera_darling 20th-May-2012 04:55 pm (UTC)
ugh truth. I kept thinking there was something wrong with my eyes, but no.
ladywilde80 20th-May-2012 04:57 pm (UTC)
I like Thor as a character but I never got why people cream themselves over his look. CH by himself is a very, very attractive man. Thor on the other hand looks like he stepped off the cover of a cheesy romance novel.

loony_moony 20th-May-2012 04:52 pm (UTC)
Dost thy mother knoweth thou wearest her drapes?
judgmental 20th-May-2012 05:04 pm (UTC)
ILH
coulson 20th-May-2012 05:14 pm (UTC)
yayyyy
grande_latte 20th-May-2012 04:49 pm (UTC)
I finally watched it and I love it

I have a new love for tom hiddleston btw its like it grew overnight



Annd I also went to see dark shadows WHAT A PIECE OF SHIT
deadtree 20th-May-2012 04:56 pm (UTC)
Lol Dark Shadows is really that bad? My mom wants to see it and I keep advising her to save her money and rent it later
grande_latte 20th-May-2012 05:36 pm (UTC)
Its terrible

At one point I took out my phone and went on ontd lol
I was tempted to walkout but I had already paid to see it

Its so long and boring and the characters are all meh
kriziasupernova 20th-May-2012 06:34 pm (UTC)
Dark Shadows was so meh. not even the flawlessness of Eva Green could save that disaster.
executivehpfan 20th-May-2012 06:44 pm (UTC)
Hiddleston has that effect on people. WELCOME TO THE FOLD, BB.
lothlorienbow never forget20th-May-2012 04:49 pm (UTC)

xox_rawrr Re: never forget20th-May-2012 04:50 pm (UTC)
Double Hemsworth DERP!
ladywilde80 Re: never forget20th-May-2012 04:58 pm (UTC)
Oh boys - two on one isn't cool.
judgmental Re: never forget20th-May-2012 05:06 pm (UTC)
dem dimples tho
it_has_been Re: never forget20th-May-2012 07:06 pm (UTC)
omfg when was this!?
bodyline 20th-May-2012 04:50 pm (UTC)

brighter 20th-May-2012 04:51 pm (UTC)
LMFAO OH GOD <3
huntertp3 20th-May-2012 04:51 pm (UTC)
LMAO.
sandstorm 20th-May-2012 04:52 pm (UTC)
Good on C.America on remembering to conserve energy and turn off lights.
georgie_georgie 20th-May-2012 04:52 pm (UTC)
lol
_dennis_csi_ 20th-May-2012 04:53 pm (UTC)
lmaoooo

tho lbr tony would make something like this and watch it before before sleeping
charmingmistake 20th-May-2012 04:58 pm (UTC)
THANK YOU FOR POSTING THIS
SO MUCH
judgmental 20th-May-2012 05:07 pm (UTC)
awww
gracefulstalker 20th-May-2012 07:15 pm (UTC)
omg <3
jearsforqueers 20th-May-2012 10:35 pm (UTC)
LMFAO LMFAO LMFAO LMFAO LMFAO
xox_rawrr 20th-May-2012 04:50 pm (UTC)






judgmental 20th-May-2012 05:07 pm (UTC)
ugh those foot things
xox_rawrr Couldn't help myself20th-May-2012 05:09 pm (UTC)
lothlorienbow 20th-May-2012 04:51 pm (UTC)
Image and video hosting by TinyPic
enid_keaner 20th-May-2012 05:38 pm (UTC)
He is really weirdly good looking.
gracefulstalker 20th-May-2012 07:15 pm (UTC)
UGH SO BEAUTIFUL
endingonfire 21st-May-2012 01:09 am (UTC)
UNF
grande_latte 20th-May-2012 04:51 pm (UTC)
Glad overseas gave battleship money cuz no1curr for it in the us
chibik3r0 20th-May-2012 04:52 pm (UTC)
TL;DR 2012 movies:

I have no interest in MIB3, TDKR, or Spiderman

I'm somewhat looking forward to SWATH, Prometheus, Ted, Total Recall, and Brave

I'll check out Chernobyl Diaries because I'm a sucker for horror

But I think the next movie I'm actually excited for is Bourne Legacy. And then probably the Hobbit but that's not until December.
horrorparties 20th-May-2012 04:52 pm (UTC)
went to go watch it again last night. i love hiddleston sfm
bodyline 20th-May-2012 04:53 pm (UTC)
sweet_children9 20th-May-2012 04:55 pm (UTC)
How can someone be that pretty
ghostsaddle 20th-May-2012 04:56 pm (UTC)
d a m n girl, damn.
brighter 20th-May-2012 04:56 pm (UTC)
She's so preeeeettty.
judgmental 20th-May-2012 05:08 pm (UTC)
nagl
cigarettelover 20th-May-2012 04:53 pm (UTC)
FUCK YES <3
deadtree 20th-May-2012 04:54 pm (UTC)
So remember how all the preceding movies like Thor and IM2 happen in one week?


Have we talked about Loki's insane ability to grow hair? Because it grew like 8 inches in a few days.
megedeborch 20th-May-2012 05:01 pm (UTC)
Just another illusion from the trickster ...
enid_keaner 20th-May-2012 05:40 pm (UTC)
Well, there's got to be an undermined amount of time between those films and The Avengers.

Remember, Tony built Stark Tower between those films and The Avengers.
nami86 20th-May-2012 04:55 pm (UTC)
i just saw it yesterday IT WAS AMAZING!!! btw, i ship Nat/Clint sfm (making gifs about them rn!)
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