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9:41 pm - 05/06/2012

Betsey Johnson Files for Bankruptcy‎



Betsey Johnson, the New York City design veteran whose punk-ballerina party dresses are beloved by teens and spunky pop stars alike (Britney Spears was allegedly considering Johnson to design her wedding gown) is filing for Chapter 11 bankruptcy. As a result, WWD reveals, the majority of her line's freestanding boutiques will close down by July, meaning 350 or more workers will lose their jobs.

“I feel so sad for my store people and all my pink girls. They live and die for me. But I need to be better. I really need to work well and be more efficient," Johnson said.

Johnson may be in financial straits, but her public profile isn't in danger of waning. In fact, she's set to shoot a new reality style show, Betsey + Lulu, with her daughter this summer. "I am trying to make it relevant, deep and interesting about fashion rather than about gossip, girls, makeup and hair," she explained.

Meanwhile, Johnson will keep open her colorful flagship stores in New York City, Los Angeles and a few other "key" cities; the pricier main line will be sold in these boutiques, while her more moderately priced "Betsey Johnson" label will receive more focus, as it continues to sell well in retailers such as Macy's. Her second fragrance, Too Too Pretty, will launch this fall.

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Idk why this was never posted.
misscrystal 7th-May-2012 07:22 am (UTC)
If she were smart, she would have moved her line to a primarily online business model. I think too many designer/heads get so wrapped up in seeing their name on a store-front they don't think about their bottom line.
ilikeandrewbird 7th-May-2012 07:25 am (UTC)
it's an option but you cant assume that it would have saved her
kimberwyn 7th-May-2012 08:00 am (UTC)
IA, it always surprised me that she had so many boutiques and I would never see many people shopping in them. It makes more sense for a line like that to mainly be in indie boutiques and high end department stores.
fashionbabylon 7th-May-2012 08:43 am (UTC)
betsey is one of the most influential designers in fashion, she deserves her name on a store-front more than most. sadly, her era of influence was back in the 70s :(
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