1:30 pm - 05/05/2012

'Avengers' Amazes with $80.5 Million

It didn't break the opening day record, but The Avengers still got off to one of the best starts ever on Friday. The movie earned $80.5 million, which is the second-highest opening day ever behind last Summer's Harry Potter and the Deathly Hallows Part 2 ($91.1 million). More impressively, when you take midnight grosses out The Avengers scored $61.8 million during the day on Friday, which obliterates Spider-Man 3's previous record of $49.8 million.

Since midnight grosses were only a small part of The Avengers' tally on Friday, it's unlikely that demand is even close to satisfied at this point. Using past summer kick-off comic book movies as a comparison, The Avengers has a legitimate shot at reaching $200 million this weekend. Even if it doesn't get quite that high, it is practically a mathematical certainty that The Avengers winds up setting a new opening weekend record ahead of Harry Potter and the Deathly Hallows Part 2's $169.2 million.

The Avengers accounted for over 80 percent of ticket sales on Friday, but there were other movies in the market as well. Think Like a Man fell 51 percent to an estimated $2.68 million, which was good for second place. The movie has now earned $67.7 million through 15 days in theaters.

The Lucky One dropped 60 percent to $1.95 million, and has so far grossed $44.4 million. The Avengers took 778 of The Hunger Games's theaters, and so the blockbuster was off 46 percent to $1.62 million. Still, it's now made $376.6 million, and will pass $380 million by the end of the weekend.

Last weekend's new releases all suffered mightily against The Avengers. The Five-Year Engagement dropped 51 percent to an estimated $1.7 million, and ranked fourth above The Hunger Games. The Pirates! Band of Misfits plummeted 52 percent to $1.32 million, which is a very steep drop for an animated movie. The Raven and Safe fell 67 percent and 69 percent to $844,000 and $825,000, respectively.

While The Avengers was the only new nationwide release, The Best Exotic Marigold Hotel earned a very solid $197,000 from 27 locations. That translates to a per-theater average of $7,296, and the comedy should net well over $500,000 by the end of the weekend.

i saw it yesterday and imho it's the best superhero movie to date. i know scarlett isn't liked as the black widow, but i really liked her. Also does anyone know where to get an animated Avenger icon?

Source: http://www.boxofficemojo.com/news/?id=3437&p=.htm
maisontv 5th-May-2012 05:38 pm (UTC)
YES! I totally have not had that kind of visceral reaction to an extra scene since Nick Fury showed up for the first time.
diamond_dust06 5th-May-2012 06:02 pm (UTC)
Visceral is the perfect word to describe my reaction.
xpirate_queenx 5th-May-2012 07:16 pm (UTC)
Ditto. The other post-credit scenes were neat and exciting, but nothing will ever come close to the mind-blowing awesome of the very first mention of the Avenger Initiative.

Because at that point, we didn't know. An Avengers movie was thought to be too big, too complicated to ever produce. I can clearly remember speculating with my friends before the first Iron Man came out on whether or not it was laying the groundwork for an eventual Avengers movie; and lo and behold...
maisontv 5th-May-2012 07:19 pm (UTC)
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