ONTD

2:05 pm - 03/31/2012

Bald Barbie coming soon, bald Bratz dolls hit stores in June

Barbie's going bald -- or at least a friend of hers is -- thanks to a Facebook campaign urging Mattel to create a hairless version of the doll for children dealing with cancer and alopecia.



Rebecca Sypin
 and Jane Bingham started the Facebook page, "Beautiful and Bald Barbie! Let's see if we can get it made," in December, and as of Friday (March 30) the page had more than 153,000 likes. Bingham and her daughter both lost their hair while battling cancer.




Mattel announced on its own Facebook page Friday that it would be producing a "friend of Barbie, which will include wigs, hats, scarves and other fashion accessories." However, the dolls won't be for sale in retail stores.


"We will work with our longstanding partner, the Children's Hospital Association, to donate and distribute the dolls exclusively to children's hospitals directly reaching girls who are most affected by hair loss," Mattel's message states. "A limited number of dolls and monetary donations will also be made to CureSearch for Children's Cancer and the National Alopecia Areata Foundation."


MGA Entertainment, makers of Bratz and Moxie Girlz dolls, announced in February that it would be releasing six True Hope hairless dolls, available at Toys 'R' Us in June, with $1 from every sale being donated to City of Hope for cancer research.

Singer and "The Celebrity Apprentice" star Aubrey O'Day tweeted a picture (below) of herself Friday with one of the Bratz True Hope dolls with the message, "@Bratz is FIRST to create hairless dolls in support of cancer survivors! LOVE! #truehope BUY THEM N SUPPORT TWEETS!"



Source




meganphntmgrl 31st-Mar-2012 06:10 pm (UTC)
This is such a sweet idea. I imagine these dolls will also get snapped up by people who redesign dolls as a hobby, too (the Monster High "make a monster" kits come with bald doll heads and wigs, and a lot of customizers use them as bases for rooting their own hair), which will be awesome if the proceeds go to charity.
actxappalledx 31st-Mar-2012 06:11 pm (UTC)
they're not selling them in stores, tho, idg why not.

However, the dolls won't be for sale in retail stores.


"We will work with our longstanding partner, the Children's Hospital Association, to donate and distribute the dolls exclusively to children's hospitals directly reaching girls who are most affected by hair loss," Mattel's message states. "A limited number of dolls and monetary donations will also be made to CureSearch for Children's Cancer and the National Alopecia Areata Foundation."
meganphntmgrl 31st-Mar-2012 06:13 pm (UTC)
The Bratz ones are selling at Toys r Us, though. I was referring to those.
actxappalledx 31st-Mar-2012 06:14 pm (UTC)
Ah yes, I was focusing on the Barbie one, my b. Good for Bratz, tho. IDG why Mattel wouldn't release the Barbie in stores, either
meganphntmgrl 31st-Mar-2012 06:22 pm (UTC)
Mattel probably feels the need to tread lightly- every time they try to push the envelope, it ends up more trouble than it's worth for them. Everybody remembers "Pregnant Barbie" from a few years ago because of the controversy, but nobody seems to recall that the doll was actually Barbie's friend Midge, who came with a storybook telling how she and her husband Alan had already been happily married for years (she had a wedding ring!) and had a three-year-old son, and I think Midge herself was implied to be around 25 or so in the story (she had some kind of good-level career, at least). Barbie was the pediatrician who helped take care of the new baby- hell, they even designed a set of grandparent dolls. It doesn't get much more idealized-successful-family-situation than that, and people still thought a pregnant doll was a horrible role model. I can imagine releasing a bald Barbie to stores would get nonsensical accusations that she's a lesbian or just comments that it's too morbid to make a doll living with a life-threatening disease, and let the little girls (and boys) living with the same disease be damned. :/ People really suck where this kind of thing is concerned.
fruitariyum 31st-Mar-2012 08:04 pm (UTC)
dayummmmmmn i didnt know about ne of dat

danks 4 sharing!!!
so_chic_doll 31st-Mar-2012 06:13 pm (UTC)
They're probably not going to be producing enough of the dolls to have them in retail stores-- and the whole point of these dolls is to help those children & such dealing with cancer... so I think they just want to make sure they're getting to those who need them most.

But if they get great enough feedback from this, there's probably a chance they'll distribute them to stores in the future, I'd imagine.

Edited at 2012-03-31 06:15 pm (UTC)
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