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boweeko
1:01 pm - 03/20/2012

This is a 5 Days to Mad Men Post

"Mad Men" covers Newsweek this week, and the magazine decided to go with a 1965-look. Everything from the typography to the ads are done in a retro style.

Editor Tina Brown described the process:
"Soon creative directors from agencies all over were diving into their vaults to dust off visuals from old accounts like Spam, Tide, Dunkin Donuts, and Hush Puppies. Ad agencies like Brand Cottage, not around in those days, went retro just for kicks. I spent a happy hour before Christmas trawling through ancient footage at the BBDO agency that featured an on-camera office tour conducted by a voice of God."


( Click under the cut for some very cool retro-inspired adsCollapse )
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akaich0u 20th-Mar-2012 06:33 pm (UTC)
Legit highlight of my week. Cannot wait
deja_vu822 20th-Mar-2012 06:39 pm (UTC)
they guy in the second one looks like a mature Dennis Duffy

oh, i think it actually is

Edited at 2012-03-20 06:41 pm (UTC)
jezemel 20th-Mar-2012 06:47 pm (UTC)
Too bad the Steve McQueen is probably two pages. I may try to frame it anyway. Hot.
mynamehere07 20th-Mar-2012 07:02 pm (UTC)
I love old ads, so classy and pretty. But the Tide and Bloomingdales ones miss the mark completely.
grotesque_xxx 20th-Mar-2012 07:26 pm (UTC)



cherrybombx 20th-Mar-2012 07:48 pm (UTC)
magazine ads used to have so many more words in them, even up to the 80's and early 90's. now it's like BUY OLD NAVY KHAKIS OR GO TO HELL
chikachika_boom 20th-Mar-2012 08:56 pm (UTC)
ikr! some of these are tl;dr tbh. Still love the design though
polaroidmoment 20th-Mar-2012 09:31 pm (UTC)
Lol yes. I sad this below but I just got some old issues of Vogue and the amount of writing everywhere is so weird to see. The font is always super tiny too, which is hilarious to me because old people in my town are always complaining about the small font in our local newspaper.
polaroidmoment 20th-Mar-2012 09:30 pm (UTC)
This is so awesome. A friend of mine just gave me some old issues of Vogue from the 50s and they are so interesting. One has a really great article on future technology and what can be expected over the next several years. Another one is all about what women should do to make their mans life easier, lol. We were dying reading through them.

Also, old magazines are HUGE. I feel like I'm reading a newspaper when I try to hold it up, lol.
joaniemaloney 21st-Mar-2012 01:06 am (UTC)
HOLY SHIT. I THOUGHT IT WAS JUST GOING TO BE ONE ARTICLE ON MAD MEN. that would've persuaded me to buy it (most likely).

NOW I'M DEFINITELY BUYING THIS ISSUE.


for the first time in...I can't remember.
superhotfemale 21st-Mar-2012 01:53 am (UTC)
i decided that i want to walk around with a pen around my neck like a necklace now since joan and julia on smash do it.
marmar627 21st-Mar-2012 04:03 am (UTC)
Vintage Dennis Duffy lookin' good
prophecypro 21st-Mar-2012 04:13 am (UTC)
Like the concept.
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