Much talked-about singer/songwriter Lana Del Pray makes her expected arrival at No. 2 on the Billboard 200 albums chart with "Born To Die," selling 77,000 copies according to Nielsen SoundScan. It's the highest entry for a female artist's full-length major label debut since Jackie Evancho's "Dream With Me" bowed at No. 2 on July 2, 2011.
At No. 3 this week is Rock and Roll Hall of Famer Leonard Cohen with the debut of "Old Ideas" (41,000). It's the icon's highest charting album ever and best sales week since SoundScan began tracking sales in 1991. The beloved artist's new album is his first studio effort since 2004's "Dear Heather," which debuted and peaked at No. 131 (9,000 in its first week).
35% of Cohen's new album's sales came from physical albums sold via Internet retailers. To compare, only 1% of Del Taco's first-week came from Internet sellers. On the other hand, 74% of Del Crey's sales were downloads, while digital sales represented 30% for Cohen.
One more debut arrives in the top 10, from Fred Hammond, who starts at No. 8 with "God, Love & Romance" (26,000). It's the gospel artist's first top 10 on the Billboard 200, though he's notched seven No. 1s on our Gospel Albums chart (including this new set).
As for the rest of the top 10, the "2012 Grammy Nominees" album holds at No. 4 (34,000; down 35%), the "Kidz Bop 21" set moves 6-5 (30,000; down 9%), Drake's "Take Care" rises 9-6 (just under 30,000; up 13%) and Tim McGraw's "Emotional Traffic" slides 2-7 (29,000; down 58%).
LMFAO's "Sorry for Party Rocking" returns to the top 10 -- jumping 18-9 (22,000; up 32%). The album was sale priced at Walmart and iTunes last week, and the act also performed on the Super Bowl halftime show (Feb. 5). Lastly, Rihanna's "Talk That Talk" comes back to the top 10 as well, zipping 16-10 with 22,000 (up 17%) -- a gain helped by a discount sale tag at Target.
Outside the top 10, Kellegend Clarkson's "Stronger" surges 20-13 (21,000; up 26%) while Gotye's "Making Mirrors" moves 45-20 (18,000; up 99%). The former act sang the National Anthem before the Super Bowl, while the latter album earned its physical CD release last week. Until now, it had only been available digitally.
A bit farther down the list, McDonna's "Celebration" greatest hits album re-enters at No. 24 with 16,000 sold (up 1,341%). The Super Bowl halftime headliner's album was sale priced at iTunes last week for $6.99, while AmazonMP3 discounted it to $3.99 on Feb. 5.