2:47 pm - 02/06/2012

Martin Solveig on working with Madonna

I ended up working together on six tracks with Madonna

For the promotion of Madonna’s new single “Give me all your Luvin’” from her forthcoming album MDNA, producer Martin Solveig gave an interview to French newspaper Le Parisien.

How did it all start with Madonna?
MARTIN SOLVEIG – When my single was certified gold in the US, her manager called me. He said “Madonna is doing a record and she would like to work with you. Could you send us some music? At first, I thought it was a joke. Then things got a little overwhelming. It’s sort of a dream to work with Madonna when you’re a musician.

Tell us about meeting her for the first time…
MARTIN SOLVEIG – We first spoke on the phone. She told me she loved “Hello” and “Boys and Girls”,a song I did for a Jean Paul Gaultier fashion show. She told me “It sounds different from anything we hear today.” Then, things went quite easy. We were supposed to work on one or two tracks, but we ended up working together on six tracks “Turn-up The radio”, “I Don’t Give a”, “I Fucked up”, “Beautiful Killer” and “B-Day Song”….

What about her latest single “Give me All Your Luvin’”…
MARTIN SOLVEIG – Everything went so fast with that one. We were working in a recording studio in London. She listened to the music. She grabbed the microphone and said “ok let’s record it now”. We actually kept elements from that very first recording in the actual song. It’s all about dance, joyful, and being positive. It’s a ball of energy. The song is based on a sort of twist rythm. Then, her manager and I thought about including M.I.A. and Madonna thought about Nicki Minaj, because she adores her. Both are featured more than once in the album.

The single even leaked on the Internet…
MARTIN SOLVEIG – It was terrible, even though it was just a demo. From what I hear, it all came from a hacker who hacked Madonna’s computer. She’s harrassed all the time, it’s crazy. The FBI even woke me up, one day, and scanned my computers to check if the leak was coming from me. The computer I use to produce tracks is now locked in a vault and I couldn’t even go home with the single. I have to buy it !

Is working with Madonna easy?
MARTIN SOLVEIG – She’s very down to earth. You easily forget she’s an icon and it all turns into a very collaborative process between two artists. She drinks a lot of weird tea with honey and lemon. She made me try it, but I didn’t like it. I’m more of a coffee person. She’s got a great sense of humor and is very tongue-in-cheek. She called me dozens of different names from “professeur” to “the tyran” because i asked her to re-record vocals too many times, and also “Roman Polansky” because she thinks him and I look alike. We worked for three months between London and New York. We’re still texting each other a lot exchanging ideas. Madonna has always been the most French-oriented american artists. Her kids speak French better than I do. Lola is incredible. The way she speaks French is amazing. Madonna’s so into French movies, 70′s films, new wave. She knows Bunuel, Godart, Truffaut. Take the song, “Beautiful Killer”, it’s an homage to Melville’s movie “Le Samouraï.” She sings “You’re a beautiful Killer but you’ll never be Alain Delon.”

Did you make a lot of money out of this collaboration?
MARTIN SOLVEIG – Nothing for now. But we’re sharing all revenues from the songs we recorded together. I think it’s very generous of her. In the end I’ll be probably making a lot of money out of it. But the experience is so crazy that I didn’t even think about the financial aspects, yet.

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teacup_humans 6th-Feb-2012 04:06 am (UTC)
Give me All Your Luvin is god damn awful, sounds like something from the 90's like all her music from the past 10 years. I love her old stuff but she needs to stop.
mytruesecrets 6th-Feb-2012 04:07 am (UTC)
but her old stuff is even older than 10 years ago. so do you want new stuff that sounds older than 10 years?
jacomus 6th-Feb-2012 04:07 am (UTC)
I think this era will be very intentionally self-referencing. The sound, artwork/style, the way she talks about it have all indicated that so far.
vanishingbee 6th-Feb-2012 04:10 am (UTC)
I think if that's what she's doing (which could be, but really we won't know until later if she's doing that the whole time), it's a super smart business move: she's been getting all these gaga comparisons, so she's reminding people what SHE is, on her own terms.

Of course, there are some ways that I do think Madonna is playing the game that Gaga set up (production of her video was very much of a post-gaga feel), but sound/thematic I think you could be right.
jacomus 6th-Feb-2012 04:16 am (UTC)
Yeah, I mean, the Gaga comparisons are inevitable - and that's no fault of either lady (I have barely accused LG for copying Madonna, unless I'm in a troll-y mood with Little Monsters, because Madonna pays obvious homage to so many other artists herself.) But the best way to market her first post-Gaga album is to distance herself from any possible comparisons. It's sad, because I hoped they could work together at some point, but by the looks of things, Gaga had to be thrown under the bus due to all the reaction and backlash.
vanishingbee 6th-Feb-2012 04:36 am (UTC)
I think there are two good ways Madge could have handled the whole Gaga thing: 1) made a very pointed, CLEAR comment about the fact that even if Gaga pulls from her, comparing them is pointless, and rooted in a misogynistic urge to pit women against each other, and that further, people's attempts to say that Gaga could somehow discredit Madonna by her own success is misogynistic because nobody ever says similar things about MJ/Beiber or whomever you want to compare MJ to today. The very fact that Madonna has to perpetually fight to maintain her crown of "queen of pop" while even challenging MJ for the title (including pre-death) was seen as taboo shows the fact that "king of pop" is placed as a higher achievement than "queen of pop", which is the fault of the media.

2) Madonna could solidify herself in a purely internal way, fortifying her structure as it were, by (as we've seen) being self-referential.

I really, really wish she had done #1. I think she's done some bad things in the process of #2. However, I think hold Madonna responsible for not challenging the structural problems is ridiculous, because the problem is in fact the way that we have constructed rivalry between women, not how Madonna has handled living in that world.
backtosquare_1 6th-Feb-2012 04:11 am (UTC)
This song is atrocious. Why did they even bother including the line "every song sounds the same" as if GMAYL is something new when it's just as guilty of being repetitive trash?

I'm sure it will perform well, though, so kudos Madonna.
mytruesecrets 6th-Feb-2012 04:13 am (UTC)
tuluum 6th-Feb-2012 07:05 am (UTC)
the whole vibe to me is a 21st century revisiting of her debut album, from the name, to it being her 'debut' on a new label. loving it loud and unapologetically
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