(Picture above not part of campaign)
Spring Summer 12 collection from Odd Molly presented to the American model Charlotte Kemp Muhl as a new image of the firm.
This collaboration began in the New York Fashion Week, when she appeared with her boyfriend, musician Sean Lennon, with the group "The Ghost Of A Saber Tooth Tiger" to present the SS11 collection.
Per Holknekt, Director Creative of Odd Molly, explains:
"After working with our beloved and multidisciplinary Helena Christensen, Odd Molly has decided to work now with Charlotte Kemp Muhl for the campaign of 2012. She acted in the last parade of Odd Molly at New York Fashion Week and when they had to elect a new model, chosen her was a quick decision. When we saw entertain the audience singing and playing the accordion with Lennon on our show, we immediately fell in love with her.
The Top Model has not only a personal look extraordinary, but is also talented in many other disciplines. Odd Molly celebrates a woman has many qualities and Charlotte Kemp Muhl see in a perfect successor to Helena Christensen. And yes, Charlotte loves our designs and our values, so that the admiration is mutual. This collaboration is very exciting for us. "
Jonas Hallberg was the stylist for the session. Jonas is a great stylist and works with many Hollywood actresses and artists such as Megan Fox, Scarlett Johansson, Charlize Theron, Jessica Alba, Cameron Diaz, Sharon Stone, Mary-Louise Parker or Jessica Biel.
The photographer Warwick Saint was responsible for shooting the campaign. Warwick shot to stardom in 1998 and has worked with Nike, and Costume National Diesel among others. Also his work as a portraitist is in high demand among celebrities including Drew Barrymore, Cate Blanchett, Sharon Stone, etc..
Translated by google translator as you can tell. So, yeah...