International superstar Rihanna is set to join the Sky Living family.
In her first ever television project, she’ll be executive-producing and appearing in an original and hugely ambitious new fashion series exclusively for Sky Living HD.
Synonymous with cutting-edge style, the ‘We Found Love’ singer is searching Britain for the next generation of raw, undiscovered designer talent and has hand-picked Girls Aloud star Nicola Roberts to head up the challenge for her.
The show will celebrate the extraordinary talent and creativity in the British fashion scene. With Rihanna, a fashion icon herself, and Nicola, who created her own Dainty Doll make-up range, at the helm, the show will recognise the increasing influence popstars have on mainstream trends.
With her world-class reputation and passion for style, Rihanna is perfectly placed to find an aspiring designer worthy of the chance to break into the hugely competitive world of fashion. Tasking Nicola with fronting the search, Rihanna will be heavily responsible for casting and will be involved in editing post-production.
Rihanna – who has sold 20 million albums – will also be hands-on as the programme showcases Britain’s most promising fashion designers. Over ten weeks the unknown designers will be challenged by Rihanna and Nicola to create outfits for a string of musicians and celebrities.
The final challenge and ultimate task for the winner will be to design a unique stage outfit for Rihanna’s Wireless performance in Hyde Park in July 2012. The chance to dress one of the world’s most famous women for an event that will attract worldwide coverage is the perfect springboard for the aspiring designer’s future fashion career.
Executive producer, Rihanna said: “I’ve always had a great love of fashion. It’s a constant source of inspiration in my life, and is a big reason why I’ve grown into the person and artist I am today.
“I have been very fortunate to work with some truly amazing designers and stylists throughout my career, and they have been instrumental in making sure my creative vision reaches the stage. I am excited to follow the journey of our aspiring contestants and see how their individuality influences their efforts during the course of the show.”
Nicola added: “I was so flattered when Rihanna asked me to work with her on this show. I’m so excited for us to get started on finding a new up and coming British designer who just needs a chance, a little bit of help in getting their skills noticed.
“There are talented people, undiscovered because they don’t have the means, or their circumstances are too far away from the fashion world. This show is here to discover those people and give them a shot. I’m looking for someone who can think outside the box, and who isn’t going to give up at the first hurdle. Ultimately, someone who can’t go ‘undiscovered’ anymore.
“I love both Rihanna’s music and her style. I love that she isn’t afraid to try new things. Her style is personal and that’s something I’m a fan of. You can see a genuine love for fashion in her. She is definitely one of my style icons.”
The series will come exclusively to Sky Living HD in summer 2012.