Teaming up for a new special, Adriana Lima joined Jillian Michaels on location at St. Elmo Steak House in Indianapolis, Indiana for 'Super Bowl's Greatest Commercials' on Tuesday (January 24).
The Victoria's Secret beauty was a special guest while the celebrity personal trainer is co-hosting the CBS interactive countdown with former NFL quarterback Boomer Esiason, with the program set to air February 1st at 8PM ET/PT.
Kia has announced a new 60-second commercial set to air during the fourth quarter of Super Bowl XLV on February 5..
In the spot titled "Drive the Dream," a sleeping Gen X couple is dreaming of their wants and desires such as Victoria's Secret Angel Adriana Lima waving the checkered flag; Mötley Crüe in concert; mixed martial arts legend Chuck Liddell battling in the ring; a heroine and hunk on horseback in a romance novel setting; champion bull rider Judd Leffew taming a bucking rhinoceros; and of course the new 2012 Optima Limited in a fairy tale ending.
The commercial is part of fully integrated marketing campaign incorporating TV, cinema, digital, print, social media and in-dealership components. The entire commercial will be shown prior to the Super Bowl at 18,000 cinemas across the US on February 2. The same day a special expanded version of the ad will be available at YouTube.com/Kia. Also, 15-second teaser ads featuring Adriana Lima will also be shown in movie theaters starting January 27, but we already have it for you above.
And there's a rumor that Victoria's Secret has a Super Bowl commercial as well that she will be in too this year which will make that (count them!) THREE Super Bowl commercials. WHEN WILL YOUR FAVES?!
Sources: 1, 2, 3, 4.