12:27 am - 01/18/2012


A babe, a band and a brawler — Kia hopes those three elements will make its Super Bowl ad stand out from the rest.

The automaker has enlisted supermodel Adriana Lima, rockers Mötley Crüe and mixed martial arts fighter Chuck Liddell for its 60-second ad for the Kia Optima Limited. The idea is one man's fondest dream.
"As we're dreaming at night, our true desires come out," says Michael Sprague, Kia Motors America head of marketing and communications.
This fellow envisions driving an Optima around a track filled with manly fantasies such as a skimpily-clad Lima, Liddell fighting and Mötley Crüe onstage doing Kickstart My Heart. Sprague calls it "the ultimate man's dream" yet is quick to add "but it's not offensive to women, either."
Kia wants buzz during the Feb. 5 game, but also before and after, says David Angelo, creative chief at Kia ad agency David & Goliath.
The ad will launch in movie theaters Feb. 3, and Kia also will air 15-second teaser ads on TV beforehand. Kia also will leverage the Twitter and Facebook followings of the ad's stars.
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Midsize family sedans such as Optima can come off as boring and staid, says Angelo, but this ad showcases the Kia's edgier design and its performance, as well as Kia's ambition to be a top-tier brand. "This was a great opportunity for us to come out big," he says.

source: http://www.usatoday.com/money/advertising/story/2012-01-16/kia-super-bowl-ad-supermodel-adriana-lima-motely-crue/52606346/1
clash_style 18th-Jan-2012 12:51 am (UTC)
Motley Crue are still a thing?
jmonkey3152 18th-Jan-2012 12:54 am (UTC)
Lol, dreaming of a Kia. Oh okay.
courtachino 18th-Jan-2012 12:55 am (UTC)
I'm on my 2nd Kia :) I had a 2007 Spectra but I traded that in (and the Kia finance company paid off the loan balance for me) for a 2011 Forte, which I lurveeee.

pamelalillian 18th-Jan-2012 03:47 am (UTC)
haha my friends/family would have told you to pay off the 2007 and then keep it until at least 2025 before even thinking of getting another car, whether new or used.

yes, this is my jealousy bc no one supports me trading in my 2009 car in a couple years...
upood 18th-Jan-2012 01:10 am (UTC)
idgaf ill watch anything adriana does and buy anything she sells
adriana 18th-Jan-2012 01:27 am (UTC)
haters, eat her out
whitegirlthin 18th-Jan-2012 03:12 am (UTC)
I'm so far from a hater, but I can pretend to be one if that's what it'll take ;)
drammh 18th-Jan-2012 01:39 am (UTC)
I bet they paid her good $$$ for this!!! Where your favs at??
_lackof_passion 18th-Jan-2012 02:58 am (UTC)
lol kia.

I love her, but pick a better car brand.
drammh 18th-Jan-2012 05:39 am (UTC)
I'm not saying this as the OP: are u ok? Kia ain't no Ford or Toyota but to actually imply that it's not good enough...
dubiously 18th-Jan-2012 03:09 am (UTC)
I'm sure they gave her a lot of money for this, but she is wasted peddling anything less than a Jag.
whitegirlthin 18th-Jan-2012 03:12 am (UTC)
yeah she's definitely a Jaguar and not a fucking Kia
pamelalillian 18th-Jan-2012 03:44 am (UTC)
adriana needs to get her lushness back. but then i rly don't care bc i'm on doutzen kroes hardcore these days.

but back to the post, idgi like kia REALLY
clothingaddict 18th-Jan-2012 04:31 am (UTC)
WHAT is going on with her face in that pic?
prophecypro 18th-Jan-2012 04:55 am (UTC)
She is so damn hot
monpochi 19th-Jan-2012 12:51 pm (UTC)
Yay for KIA~ My parents just got the Sorento last year and it has been a blast.

Peter Schreyer(KIA's head designer) is doing some marvelous stuff for this company. :)
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