Madonna Hires Male Models to Help Deliver Her Scent

Madonna is fully aware that yes, sex sells. The Material Girl had her new fragrance, Truth or Dare, hand delivered to beauty editors by two gorgeous male models. What better way to pep up a dull day? Making a lasting impression and whetting a few appetites in the process, Madonna had the two models greet Allure's Beauty News Editor, Heather Muir, with one dressed all in black and another in white.

"I have always been obsessed by fragrance," Madonna mused to WWD last month. "And for years I wanted to create something personal that was an expression of me but that other people could relate to as well. Something honest, and yet daring, hence the name Truth or Dare".

So what does this provocative scent smell like?

"A white floral that plays on dual forces: gardenia and tuberose," Madge revealed. The model dressed in white held tuberose and gardenia, which Madonna said was symbolic of her of her mother. The second model in Black held the striking white perfume bottle.

Truth or Dare will be unveiled in April.

Billboard DrownedMadonna Allure

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groffiswin 3rd-Dec-2011 03:53 pm (UTC)

I ship them tbh

groffiswin 3rd-Dec-2011 03:54 pm (UTC)

They look like twins tho o_O

oatmeal_monster 3rd-Dec-2011 03:58 pm (UTC)

yum.

groffiswin 3rd-Dec-2011 04:12 pm (UTC)

I'll go down with this ship

oatmeal_monster 6th-Dec-2011 10:45 pm (UTC)

flawless comment, flawless song..... i want in.

fiqary 3rd-Dec-2011 04:06 pm (UTC)

They are...

distantechoes4 3rd-Dec-2011 04:01 pm (UTC)

I will buy this.

I posted her new song and it didnt get approved yet. I dislike it tho :(

lucciolaa 3rd-Dec-2011 04:06 pm (UTC)

It's tiring that celebrities all have the same types of products. Everyone has perfumes and clothing lines. I liked that Madonna wasn't a part of that. /pressed

jacomus 3rd-Dec-2011 04:44 pm (UTC)

Me too. I liked her affiliation with designers/the several collections she modelled for in recent years - as well as her D&G sunglasses collection. But idk, launching her own fragrance and women's line is a bit much (especially since she already has the tickety tack hot mess that is Material Girl with Lola)... lmao, clearly I am pressed too. Somewhat because she always avoided it, but mainly because I don't fit the demographic these ventures will appeal to. lolol D:

ohirome 3rd-Dec-2011 04:48 pm (UTC)

I was a bit miffed that she went down this route too, but at least she's putting effort and thought into it rather than just slapping her name across some randomly chosen line and fragrance.