The switch in release plans is designed to avoid a crowded Christmas calendar and to take advantage of Madonna’s widely rumored Super Bowl performance.
Madonna’s W.E. has joined a bevy of upcoming films that are opting for a one-week awards qualifying run before Dec. 31 but delaying their official release in theaters until after the new year in order to avoid the crowded year-end corridor.
W.E. launches its qualifying run Dec. 9, when the film was previously scheduled to debut in theaters. But the fim’s release date has been moved to Feb. 3, the Weinstein Co. confirmed Wednesday.