Imogen Poots for Chloé Ad Campaign Released

Imogen Poots' debut Chloé print ad campaign is out on the web, and let's just say the blonde sultress certainly knows how to use an oversized bottle of fragrance to her advantage. With tousled hair, pale pink lips and a touch of mascara on her lashes, Poots looks every bit as innocent, sexy and seductive as a Chloé girl should.

You'll notice that her ad is in color, and the previous ads (with Anja Rubik, Clémence Poésy and Chloë Sevigny) were all in black and white. Whereas we've always loved the natural feel of the black and white ads, it still comes across in the new color campaign, shot by Inez van de Lamsweerde and Vinoodh Matadin.

There's also a behind the scenes teaser video showing both girls (Imogen and Camille Rowe Pourcheresse, who is also featured in the ad spots) talking about being chosen as the face of the fragrance, and what they think of the Chloé style.

Sources: 1, 2.