ONTD

5:25 pm - 06/15/2011

POTTERMORE!



It's official.

After a frenzied few hours today with Harry Potter author JK Rowling's "Secret Street View" challenge, the name of her next project has been revealed: Pottermore.

But what is it?

It's an incredible new web site. This editor has seen a sneak preview and it is breathtaking in scope, detail and sheer beauty.

Unfortunately that's all I'm allowed to say right now, but rest assured there will be more news soon and we'll bring it to you as it happens!

Official Website: Pottermore.com
Twitter: @pottermore

SOURCE

omg i'm just excited for anything new harry potter related to look forward to.

mods: edited to add website and twitter account
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fruitchews 15th-Jun-2011 10:40 pm (UTC)
IUHGIAUHDFHIAF!!!!!!!!!!!!!!!!!11
mfbihp17 15th-Jun-2011 10:55 pm (UTC)
ATGAgjgiowpertu7q289034$#@%!@#$@#%T!!!!!
trixielollipop 15th-Jun-2011 10:28 pm (UTC)
Should've been Hogwarts: A History.
shortliljackers 15th-Jun-2011 10:30 pm (UTC)
hopefully one day.


and a marauder book.
lcacbc 15th-Jun-2011 11:12 pm (UTC)
THIS
ectypes 16th-Jun-2011 01:21 pm (UTC)
shoebox_project
x_butterfly19_x 15th-Jun-2011 10:31 pm (UTC)
SECONDED
shesaysplease 15th-Jun-2011 10:32 pm (UTC)
I would've loved to have that. And now that I'm reading Deathly Hallows again I kind of want the full book Rita wrote about Dumbledore.
goddamnhooligan 15th-Jun-2011 10:35 pm (UTC)
someday someday
evil_slayer 15th-Jun-2011 10:35 pm (UTC)
I want Dumbledore's memoires
x3raindropsx3 15th-Jun-2011 10:36 pm (UTC)
ikr!
hazel_belle 15th-Jun-2011 10:37 pm (UTC)
this should have been it.
upset it wasn't
loveackshuly 15th-Jun-2011 10:38 pm (UTC)
Still holding out hope for this one day.
no_urges 15th-Jun-2011 10:41 pm (UTC)
IDGAF about Hogwarts: A History. I need the encyclopedia ASAP.
aslighttwist 15th-Jun-2011 10:43 pm (UTC)
That would be amazing.
gm_infinity 15th-Jun-2011 10:47 pm (UTC)
IA
vangogh_ourears 16th-Jun-2011 02:53 am (UTC)
OMGGGGG I would LOVE that probably more than anything. Well, not more than a Marauders Era series.
brenden 15th-Jun-2011 10:28 pm (UTC)
go on girl ride that money train!!
randomneses 15th-Jun-2011 10:29 pm (UTC)
lol
drfaith101 15th-Jun-2011 10:33 pm (UTC)
Bitca, reply to my bloody text!
poison20 15th-Jun-2011 10:31 pm (UTC)
lol
sparklepixie 15th-Jun-2011 10:44 pm (UTC)
lol
thatfilmgirl 16th-Jun-2011 12:06 am (UTC)
You make a good point there dude.
fuckyess 16th-Jun-2011 03:32 am (UTC)
wouldn't you though

she's like the richest woman on the planet
dishyfishy 15th-Jun-2011 10:28 pm (UTC)
WHAT IS IT? I DON'T UNDERSTAND. I CAN'T BREATHE. BOW DOWN TO THE QUEEN.
mfbihp17 15th-Jun-2011 10:57 pm (UTC)
My EXACT thoughts and feelings right now.
green_fire 15th-Jun-2011 11:41 pm (UTC)
Pretty sure it's the Encyclopedia, but she's decided to instead make it a website.
thatfilmgirl 16th-Jun-2011 12:07 am (UTC)
To compete with... damn what was that sight called? The Lexicon! Oooh I could see that, especially with the whole suing thing.
milesaway 16th-Jun-2011 05:07 am (UTC)
makes sense
morgan90 15th-Jun-2011 10:28 pm (UTC)
I hate announcements about announcements. Just tell us what the fuck it is.
falloutbi 15th-Jun-2011 10:28 pm (UTC)
ALL I WANT IS A) TO KNOW WTF THIS IS ABOUT AND B) GET MY MIDNIGHT TICKET
soru 15th-Jun-2011 11:59 pm (UTC)
mte.
teacup_humans 15th-Jun-2011 10:28 pm (UTC)




x_x_mint 15th-Jun-2011 10:32 pm (UTC)
MTE
tw_31988 15th-Jun-2011 10:37 pm (UTC)
pretty much.
claudieko 16th-Jun-2011 02:13 am (UTC)
ikr
helloimtheniya 15th-Jun-2011 10:28 pm (UTC)
IDK/I'M NOT SURE WHAT THIS EXACTLY IS BUT IM FUCKING EXCITED
x_butterfly19_x 15th-Jun-2011 10:35 pm (UTC)
IA
aredhela 15th-Jun-2011 10:28 pm (UTC)
WHAT IS HAPPENING
juggarnut 15th-Jun-2011 10:28 pm (UTC)
I love this secret mission
kewljules00799 15th-Jun-2011 10:28 pm (UTC)
WHAT IS THIS WHAT IS THIS OH MY GOD SHAKING AND CRYING GLASS CASE OF EMOTION HOLD ME SOMEONE
awh 15th-Jun-2011 10:29 pm (UTC)
So exciting!
randomneses Hmmm...15th-Jun-2011 10:29 pm (UTC)
I'm intrigued but I'm also a bit confused and expected more! They said it would be as exciting as a new HP book and, well, I feel like these sorts of things already exist! From the trademark info it says: "Providing multiple-user access to a global computer information network; providing on-line chat rooms and electronic bulletin boards for transmission of messages among users in the field of general interest; providing on-line communications links which transfer the web site user to other local and global web pages; providing on-line facilities for real-time interaction with other computer users concerning topics of general interest"

I FEEL LIKE THIS ALREADY EXISTS EVERYWHERE ON THE INTERNET BUT OK~

TBH I just want JKR to give me more info about MWPP era characters and then I will forever be satisfied.
beatlerecords Re: Hmmm...15th-Jun-2011 10:30 pm (UTC)
LOL IKR i'm reading that and i'm like

i'm pretty sure they already invented the internet
klmnumbers Re: Hmmm...15th-Jun-2011 10:35 pm (UTC)
Trademark descriptions are generally super broad like that. If you search the USPTO, there are 7 entries for Pottermore by Warner Bros., and it's all big, expansive language like that.

Like here is one of the 7 registrations:

"On-line retail store services featuring prerecorded audio books, electronic books, consumer goods, namely, books featuring action, adventure, and comedy, magazines featuring action, adventure and comedy, coloring books, children's activity books, notebooks, diaries, note cards, stationery, writing paper, envelopes, greeting cards, pens, pencils and cases therefor, erasers, crayons, markers, colored pencils, painting sets, posters, book covers, book marks and calendars"
shesaysplease Re: Hmmm...15th-Jun-2011 10:39 pm (UTC)
One of the registrations also mentions educational materials and things of that nature.
fuckyess Re: Hmmm...16th-Jun-2011 03:33 am (UTC)
COLORED PENCILS!?!??!
silverstarry Re: Hmmm...16th-Jun-2011 01:34 pm (UTC)
Trufax! As someone who just submitted trademark paperwork and knows several other people in the same industry (my industry, not J.K. Rowling's), the general rule of thumb is to make the description as general as possible because if you make it too narrow and then want to widen your scope later, you're screwed and you have to file again. Since the process can take 6-12 months for approval, it's better to just make it generic.

The USPTO also has lots of pre-written descriptions that you can choose from and some of those list a ton of things. It's slightly less expensive (I think it's either $50 or $75 less) if you use the pre-written descriptions too so sometimes people choose those even if not everything applies to what they're doing.

To put it in more specific terms, let's say you wanted to trademark a name for a dance studio. If you filed the trademark application to say you teach dance classes, then you're covered for pretty much any dance classes. But if you file a trademark application that says you're teaching ballet classes and then next year you decide to teach a tap class too, that tap class is NOT covered under the trademark so you have to file to add that.

It's kind of funny that I was like waaaaaah, $550 to file for one category for my trademark and since J.K. Rowling obviously has no concern about that, filing for SEVEN categories (which each cost $550) is probably less than the amount of cash she uses to wipe her ass with on a daily basis.
mfbihp17 Re: Hmmm...15th-Jun-2011 10:59 pm (UTC)
Well we don't know the purpose of the site yet.

JK Rowling isn't one to over-exaggerate.
The last time she made an announcement, the Wizarding World was confirmed.
_dennis_csi_ 15th-Jun-2011 10:29 pm (UTC)
SO EXCITED!!!
bloody_hell 15th-Jun-2011 10:29 pm (UTC)
OMG
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