Smile! Lady Gaga’s Polaroid Collection Debuts

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From trendsetter to tech nerd! Polaroid creative director Lady Gaga‘s innovations for the brand are finally hitting stores after their splashy unveiling in January. Gaga’s first product under the Grey Label line, the GL10 instant printer, was launched at an event at Bloomingdale’s N.Y.C. flagship store; the $170 device will be sold exclusively at the department store until mid-June, when it will also be available on HSN and at Costco.

Fans can stop by the Lexington Avenue Bloomingdale’s to experiment with the printer, which connects to Bluetooth-enabled phones to produce snapshots straight from your cell — with or without the classic Polaroid border — in less than a minute. Android users can also download a free app to do fun photo edits in seconds!

Said Gaga of her inspiration for the device: “Everyday, digital photos capture, memorialize and shape our lives — but they are not given the chance to inspire us because they die on cell phones or digital cameras.”

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