WTA releases new "Strong is Beautiful" campaign

The WTA (Women’s Tennis Association) last week unveiled a new global advertising campaign with the tagline “Strong is Beautiful”, initially featuring 38 current and next generation stars of the sport. The campaign includes television, print and digital ads along with social media applications and will be unveiled across 80 markets over the next two years.

Drawing upon athleticism and grace – a unique combination that has turned the stars of the WTA into the most recognizable and followed female athletes on the planet - the “Strong is Beautiful” campaign places the personal stories, pressures and dreams of the players front of stage. The ads are designed to support the WTA’s efforts to establish a deeper engagement with fans around the world and to promote both the sport’s next generation of players along with current established names.


Kim Clijsters

Li Na

Victoria Azarenka

Ana Ivanovic

Behind the Scenes

Caroline Wozniacki, Denmark

Sorana Cirstea, Romania

Daniela Hantuchova, Slovakia

Jelena Jankovic, Serbia

Kaia Kanepi, Estonia

Alisa Kleybanova, Russia

Maria Kirilenko, Russia

Svetlana Kuznetsova, Russia

Petra Kvitova, Czech Republic

Flavia Pennetta, Italy

Aravane Rezai, France

Lucie Safarova, Czech Republic

Francesca Schiavone, Italy

Zheng Jie, China

Sabine Lisicki, Germany

Bethanie Mattek-Sands, USA

Shahar Peer, Israel

Agnieska Radwanska, Poland

Yanina Wickmayer, Belgium

source/video source