Lady Gaga is set to release songs from hew new album on FarmVille. The singer will let fans listen to tracks from Born This Way, due in stores on May 23rd, on a section of the online game before they can be heard anywhere else.
On May 17th, Lady Gaga and Zynga will unveil GagaVille, a farm within FarmVille, which will showcase Lady Gaga’s style and themes from the album, such as crystals, unicorns and and sheep on motorcycles. From May 17th to 19th, players can complete tasks to unlock and stream a brand new unreleased song per day.
Lady Gaga said: “I want to celebrate and share Born This Way with my little monsters in a special way that’s never been done before… Zynga has created a magical place in FarmVille where my fans can come play and be the first to listen to the album.”
Ngl, kind of smart, tbh. 63,000,000 people play FarmVille every month, so this is like the ultimate promotion. I wonder how much they're paying each other...