5:31 pm - 03/03/2011

Mrs. Cruise is the new face of Kamiseta

Katie Holmes for Kamiseta

By Cecile Van Straten
On The Radar, The Philippine Star
February 27, 2011

In progressive countries like Japan, it’s not uncommon to see Hollywood actors and international models endorsing homegrown labels.
In the Philippines, only one label stands out for consistently booking foreign celebrities for its ad campaigns.
Alicia Silverstone, Natalie Portman, Kate Hudson, Petra Nemcova, and Natalia Vodianova have all been Kamiseta Girls.
And each time they change their billboards, we all get excited, whether you wear Kamiseta or not.
This year, the new face of Kamiseta is none other than Katie Holmes Cruise, the 32-year-old actress who became known for her role as Joey Potter on Dawson’s Creek, her highly publicized relationship with Tom Cruise, and as mother to four-year-old Suri.

Kamiseta president/CEO Gonzalo “Gunn” Roque III shares Katie Holmes was chosen “because her style and persona fits that of a Kamiseta girl.”
True enough, Katie’s off-screen paparazzi photos reveal a casual, laidback chic, similar to Kamiseta’s sensibilities.

Katie Holmes for Kamiseta

Although, Katie wanted to shoot in Vancouver, Canada where Tom Cruise is working on the set of Mission Impossible 4, she agreed to shoot in a Pasadena location, which had all the facilities.
But first there were permits to be secured, as a month previously, paparazzi swarmed the neighborhood during Katie’s photo shoot.
The residents weren’t happy.
In order to push through, Kamiseta was required to hire police officers to ensure no paparazzi could enter the vicinity.

Katie Holmes for Kamiseta

The shoot went smoothly, with world-renowned photographer Pamela Hanson at the helm.
Hanson’s work has been regularly featured in international editions of Marie Claire, Vogue and Glamour, Vanity Fair, InStyle, GQ, Allure, D Magazine, Elle, Nylon and Jane.
Among her clients are Tommy Hilfiger, Joseph, L’Oreal, Lancôme, Lancaster, Maybelline, Halston, Giorgio, Keds, Max Mara, Emporio Armani, Charlotte Ronson, Ann Taylor, Avon, Biotherm, Redbook, Coach, Pantene, Victoria’s Secret, Joseph, Les Copains, and now, Kamiseta.
Katie’s hair was styled by David Babaii, named by Vogue as “the King of Curl,” with a client list that includes Angelina Jolie, Uma Thurman, Nicole Kidman, Scarlett Johansson, Sarah Jessica Parker, and Gwyneth Paltrow.
Makeup was done by celebrity makeup artist Matthew Van Leeuwen, who has worked with Katie Holmes for Elle and Glamour, as well as Tom Cruise for Details magazine.

Katie Holmes for Kamiseta

Gunn reveals Katie arrived on time without an entourage, went through the collection and gave her choices.
“As an actress, she really transforms in front of the camera. She can naturally change mood and respond to the photographer,” Gunn said.
Being family oriented, Katie talked about her trips with Tom and Suri all over the world and said she really gets nervous watching Tom at work when he does his own stunts.
Bit of trivia: Katie loves her Birkins and is happy she doesn’t have to wait in line.
After the shoot, Katie took home her new Kamiseta wardrobe and, get this, carried her own things to her car, while bodyguards waited for her.

Katie Holmes for Kamiseta

Kamiseta is a leading retailer of cool casual classics produced through a formula of extensive product development, merchandising, brand imaging, affordable prices and friendly service.
Its premium lines or limited collections, such as its collaboration with Libert of London, have been well received by Kamiseta fans.
As for customers concerned that contracting high-profile celebrities like Katie Holmes will affect Kamiseta prices, Gunn clarifies that prices depend on materials, trims, cuts and finishes.
“Regardless of who the Kamiseta girl is, our prices will always be based on the collection. Since the beginning we’ve always said you can’t get products like ours at these prices.”

Katie Holmes for Kamiseta

Now shopping at Kamiseta is as easy as going online, as it offers limited pieces that can be shipped locally and internationally.
Find out more at http://www.kamiseta.com/

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drencrome 3rd-Mar-2011 11:19 am (UTC)
That photo is like a promo from Dawson's Creek.
tatertot086 3rd-Mar-2011 11:22 am (UTC)
wow, it totally is.
withoutyoursmil 3rd-Mar-2011 02:14 pm (UTC)
IKR, these pics have Joey Potter written all over them.
bits_and_tits 3rd-Mar-2011 11:07 am (UTC)
angi_is_altered 3rd-Mar-2011 11:08 am (UTC)
I love all the clothes except the black pants. She looks really pretty. Her husband and his religion still freak me the fuck out though.
therearewords 3rd-Mar-2011 11:09 am (UTC)
In the first pic she looks like a broken mannequin. Angle-y.
laurie_springs 3rd-Mar-2011 11:17 am (UTC)
I got so used to the conservative look while scrolling that the last pic creeped me out :/
whatthecurtains 3rd-Mar-2011 11:19 am (UTC)
How old is she now?
tatertot086 3rd-Mar-2011 11:24 am (UTC)
I gonna venture a guess based off the article and say 32yrs old.
laurie_springs 3rd-Mar-2011 11:27 am (UTC)
So she's been with Tom for 6 years or so. Wow. Time flies.
whatthecurtains 3rd-Mar-2011 11:40 am (UTC)
Oh I suck it was written right there, tsk tsk. She looks so much younger than 32 though, good genes??!!
woollymammoth 3rd-Mar-2011 11:21 am (UTC)
She looks like she did in her Dawson's Creek days in these.
champagnexdream 3rd-Mar-2011 07:26 pm (UTC)
This, I am so stoked about this shoot!
______glory 3rd-Mar-2011 11:26 am (UTC)
lol her mouth
lizziey 3rd-Mar-2011 11:32 am (UTC)
She looks gorgeous here. Either she ages fucking great or the photoshop gods are very good to her.
michelleantonia 3rd-Mar-2011 11:33 am (UTC)
It's gonna suck when the internet goes off Sheenanigans and it's all boring again :/
whatthecurtains 3rd-Mar-2011 11:41 am (UTC)
I wish he'd tweet more.
michelleantonia 3rd-Mar-2011 11:52 am (UTC)
I joined Twitter just for him!
xdecadentx 3rd-Mar-2011 11:40 am (UTC)
All I got out of these was I still love her engagement ring.
secondanchor 3rd-Mar-2011 11:42 am (UTC)
she's cute. I think I had a dream that she left tom
la_geni 3rd-Mar-2011 11:46 am (UTC)
Oh yay someone else that doesn't shave/wax her arms. I feel like I'm the only woman that doesn't.
michelleantonia 3rd-Mar-2011 11:53 am (UTC)
I don't. And my arms are waaaaay hairier than hers. And honestly, it's one of the very few things that have never, ever bothered me about my looks/body. I don't mind my hairy arms in the least.

Shaving your arms seems super gross to me :/
whatthecurtains 3rd-Mar-2011 11:54 am (UTC)
What?? People do this?
la_geni 3rd-Mar-2011 12:09 pm (UTC)
Yes. I don't have a woman friend that doesn't lol
inflixion 3rd-Mar-2011 12:02 pm (UTC)
I don't.
affliction 3rd-Mar-2011 12:04 pm (UTC)
I don't either. But then again my hair is blonde...
childofcrow 3rd-Mar-2011 12:09 pm (UTC)
I don't.
klinche 3rd-Mar-2011 12:42 pm (UTC)
I wish I didn't need to; I really like looking natural in principle, but my arms are very hairy and I just feel uncomfortable if they're not waxed. If they were less hirsute, I'd just say 'fuck it' and go au naturel.
___unluckystars 3rd-Mar-2011 01:41 pm (UTC)
i didn't even know people did this.
iamvogue 3rd-Mar-2011 03:13 pm (UTC)
I have dark hair on my arms, but refuse to wax. I know I wouldn't be able to keep it up all the time.
I don't know anyone who does this, either...
oldfrenchminuet 3rd-Mar-2011 04:59 pm (UTC)
I was just going to comment on that. Well, more on the fact that they didn't photoshop it off :D
kalikat003 3rd-Mar-2011 05:41 pm (UTC)
I dont, but it looks like I do because the hair on my arms are really light.
lostinshalott 3rd-Mar-2011 07:19 pm (UTC)
I don't it keeps me warm....
evangelion 3rd-Mar-2011 11:51 am (UTC)
she is such a cutie. idg how she and tom cruise hooked up.
clothes_whorse 3rd-Mar-2011 03:45 pm (UTC)
Well, when one agent meets another agent, and they can see lots of $$$ to be made, and an image to be saved from The Gay...
girl_blunder 3rd-Mar-2011 11:54 am (UTC)
As a Filipino I did a double-take when I loaded ONTD, never expected Kamiseta of all things to pop up here.

But yeah, I'm not into their clothes. Expensive as hale and really plain.
ovo_kinder 3rd-Mar-2011 01:22 pm (UTC)
Do I spot a SOS-brigade icon?
girl_blunder 3rd-Mar-2011 04:03 pm (UTC)
I customized it to look like my name~ /narcissist
chilibreath 3rd-Mar-2011 01:43 pm (UTC)
Plus, they don't have sizes for me. Bastards.
genki_geek 3rd-Mar-2011 03:22 pm (UTC)
I only go in when there's a sale - like the clothes but yeah, pretty expensive.
twilightdazzle 3rd-Mar-2011 03:23 pm (UTC)
ia. i think bayo is loads better
alquilaunhombre 4th-Mar-2011 04:15 pm (UTC)
HAHA i was so surprised when i saw it here too
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