ONTD

1:47 pm - 03/02/2011

Rihanna for NIVEA

Rihanna is making her way back into ad campaigns and this time, with a company that has lasted for 100 years. Rihanna was named as the new spokesperson for skin care brand NIVEA, and poses nude, baring a beautiful fresh face, bare skin and nude colored nails in a special campaign entitled “The 100 Years Skincare for Life,” to celebrate their anniversary.
Image and video hosting by TinyPic

The campaign is set to debut in May, and roll out with a series of celebratory events, pop-up stores and contests, which will also coincide with the launch of Rihanna’s LOUD world tour for which NIVEA is a sponsor. “Over the past 100 years, NIVEA has been an iconic skincare brand across the world that is built on the trust of our consumers,” says NIVEA board member, Markus Pinger. “We are excited to have Rihanna supporting us in our celebration and building a new generation of fans.”

ROAD Communications (PR & marketing for NIVEA and other Beiersdorf brands) says that music has worked well for NIVEA’s recent Feel Closer campaign and that “emotions will continue to be the touchpoint for communicating the brand.” They insist that “tapping into those emotions will still require content which stands out from the crowd” and with Rihanna’s consistent change and the beginning of a new tour, NIVEA will definitely accomplish those goals in the The 100 Years Skincare for Life campaign.

source
piratesswoop 2nd-Mar-2011 07:51 pm (UTC)
kwikimart 2nd-Mar-2011 07:55 pm (UTC)
lol!
crazyspaced 2nd-Mar-2011 07:55 pm (UTC)
YES. What ever happened to dis bitch, anyway? Watch It was my jam, but the camcorder video for it was atrocious. Like, what were they thinking?
chantemarissa 2nd-Mar-2011 08:36 pm (UTC)
she married the dream and fucked lil wayne, i think.
bash18 2nd-Mar-2011 07:52 pm (UTC)
Virgin blood.
cosnicgirl 2nd-Mar-2011 07:56 pm (UTC)
I like L'Occitane products.
the_pinkdress 2nd-Mar-2011 09:22 pm (UTC)
Body Shop hemp hand lotion is the best for really dry hands.
upood 2nd-Mar-2011 09:32 pm (UTC)
Nivea.
setfornine 3rd-Mar-2011 01:49 pm (UTC)
i love salicylic acid!! how do you use the aspirin, do you just crush it and mix with water...?
oneloveunited 3rd-Mar-2011 04:55 am (UTC)
Whatever it is, make it organic. SO much better for your skin to use natural products rather than concentrated chemical shit.
oneloveunited 3rd-Mar-2011 06:19 am (UTC)
My friends always ask what I use and I'll say some natural remedy (honey and ice for pimples!) and they'll be all "....." but it always works :D
kwikimart 2nd-Mar-2011 07:53 pm (UTC)
BEAUTIFUL!
But she is wearing make up
astormatsea 2nd-Mar-2011 07:53 pm (UTC)
i'd kill for her skin. i am such an uneven blemish-prone combination oily/dry mess
ninjacandy 2nd-Mar-2011 08:13 pm (UTC)
I would kill for her skin too.

Ughh, don't even get me started on having an uneven blemish-prone combination oily/dry mess when you're a woman of colour. All cosmetic treatments are like "get this done - unless you're a woc in which case there will most likely be complications! :D"

oneloveunited 3rd-Mar-2011 06:20 am (UTC)
Try organic products.
thrillisgone_89 2nd-Mar-2011 07:54 pm (UTC)
flawless, but i'm just waiting on her vogue cover so i can get my life, tbqh.
devochkazhenya 2nd-Mar-2011 08:05 pm (UTC)
She's gonna be in vouge?
thrillisgone_89 2nd-Mar-2011 08:11 pm (UTC)
yep
devochkazhenya 2nd-Mar-2011 08:01 pm (UTC)

I want to dye my hair a shade or two more violet than rihanna's. But I don't want to strip my hair

pantless_deacon 2nd-Mar-2011 08:09 pm (UTC)
Wow, she looks #@%*&$##@$%^!!!
heinawook 2nd-Mar-2011 08:20 pm (UTC)
she's so gorgeous
mcdufflez 2nd-Mar-2011 08:22 pm (UTC)
lol at this post above the chris one
fabulous820 2nd-Mar-2011 09:00 pm (UTC)
how it should be tbh.

she looks flawless, her skin is beautiful!
eaglefan2011 2nd-Mar-2011 08:24 pm (UTC)
gorgeous skin
nerdfresh 2nd-Mar-2011 08:29 pm (UTC)
no1curr
chantemarissa 2nd-Mar-2011 08:38 pm (UTC)
that pic is very pretty.
kstew 2nd-Mar-2011 09:11 pm (UTC)
She is so stunning.
leomentlines 2nd-Mar-2011 09:30 pm (UTC)
that...weave..looks so bad considering she's taking a beauty shot. WHY do I have such a love/hate (mostly hate) relationship with her weaves!! step your game up and just get a lace front!!
upood 2nd-Mar-2011 09:31 pm (UTC)
NIVEA IS DA BOMB
Used it all my life
its the most perfectest thing ever. even before riri.
wicky_wicky 2nd-Mar-2011 09:33 pm (UTC)
could benefit from a nose job tbh
duchello 2nd-Mar-2011 09:49 pm (UTC)
lol no shes gorgeous don't even try
pistol_eyes 2nd-Mar-2011 09:36 pm (UTC)
Ugh, so beautiful.
adb7 2nd-Mar-2011 09:53 pm (UTC)
She does have seemingly perfect skin from head to toe.
jamroc 2nd-Mar-2011 11:15 pm (UTC)
flawless.
This page was loaded Oct 2nd 2014, 4:33 pm GMT.