10:23 pm - 11/01/2010
Okay, so to be fair, Minaj isn’t totally biting Kim’s style. She has put her own unique spin on Lil’ Kim’s Barbie persona — except, it’s really not unique at all. Unlike Kim, who was satisfied with latex body-paint, Minaj is drawing from Asian cultures to exoticize her look. Call her Orientalist Black Barbie, because Minaj has egregiously stolen from various Asian cultures in two of her last music videos.
First up, Minaj teamed up with Michael Jai White in this “Memoirs of a Geisha“-inspired music video directed by Hype Williams, for “Your Love”:
The plot of the video: Michael Jai White is a samurai who runs an all-girls martial arts school. One of the girls has lusty, lusty thoughts for White. But, White only has eyes for Nicki Minaj who, I-shit-you-not, simultaneously breaks some cement blocks with a karate chop while giving Michael Jai White a completely doe-eyed, I-don’t-have-two-working-neurons-to-rub-t
So then, stalker girl challenges Minaj to a slow-motion ninja fight which was clearly choreographed by a five-year-old. Minaj is killed, and Michael Jai White screams “NooooooOOOOOOO!!!!” as the camera pans away. Because apparently guys only dig women who have the appearance of being able to kick ass, not women who actually can kick ass.
The Orientalism of the video is so obvious as to not really warrant much further commentary: the Yellowface eye makeup to give the appearance of slanty eyes; the excessive use of silk in every goddamned scene; the terrible ninja-inspired sword fight; the Daisy Duke kimonos that would cause an oba-san to suffer epileptic convulsions — the whole video is like an Asiaphile wet dream.
Not content, apparently, to just appropriate Japanese culture, Minaj just released a second music video that appropriates a wholly different Asian culture. In her collaboration with will.i.am., both artists star in a very weird K-Pop-inspired music video for their song “Check It Out”:
This one has a gregarious K-Pop TV show host, lots of CGI Korean words popping out at you from the background (Angry Asian Man notes that they are a “crude” translation of the song lyrics), and — most bizarrely — an audience of Asian Stepford Wives in the studio audience. These women all wear sunglasses and short black dresses, and move in unison as they robotically watch Minaj and will.i.am. drop some acid on the soundstage; at the end, they methodically clap, as if all their brains have melted out their ears after being subjected to three minutes of this inanity. Is the audience an intentional (or unintentional) reference to Asian conformism, or to more of Minaj’s I-don’t-think-for-myself Barbie shitck?
What annoys me the most about these videos isn’t how they have ruined two favourite songs of my childhood — Annie Lennox’s “No More ‘I Love You’s” and The Buggles’ “Video Killed The Radio Star.” No, what annoys me the most is how we’ve seen female pop stars do Minaj’s Orientalist bullshit before: Gwen Stefani, and Madonna before her, have borrowed heavily from Asian culture, with little regard for the authenticity or appropriateness of their actions. It sucked then, and it sucks even more now that Minaj thinks she’s stumbled upon something unique and clever. Asian cultures have a rich and varied history, but in these videos, they are appropriated with as much depth as the Auto-Tune of the songs themselves, and regurgitated onto each scene as little more than a superficial, stylized, exoticized patina.
With Minaj apparently in the middle of an East Asian cultural tour, one wonders how her Orientalist ADD will manifest itself next. Next stop: Chinese opera? Indian Bollywood? Thai weddings? I should start a pool.
And, how long is it going to take for someone to make the Nicki Minaj version of “Aren’t Asians Great”?
source
The Orientalism of Nicki Minaj
Okay, so to be fair, Minaj isn’t totally biting Kim’s style. She has put her own unique spin on Lil’ Kim’s Barbie persona — except, it’s really not unique at all. Unlike Kim, who was satisfied with latex body-paint, Minaj is drawing from Asian cultures to exoticize her look. Call her Orientalist Black Barbie, because Minaj has egregiously stolen from various Asian cultures in two of her last music videos.
First up, Minaj teamed up with Michael Jai White in this “Memoirs of a Geisha“-inspired music video directed by Hype Williams, for “Your Love”:
The plot of the video: Michael Jai White is a samurai who runs an all-girls martial arts school. One of the girls has lusty, lusty thoughts for White. But, White only has eyes for Nicki Minaj who, I-shit-you-not, simultaneously breaks some cement blocks with a karate chop while giving Michael Jai White a completely doe-eyed, I-don’t-have-two-working-neurons-to-rub-t
So then, stalker girl challenges Minaj to a slow-motion ninja fight which was clearly choreographed by a five-year-old. Minaj is killed, and Michael Jai White screams “NooooooOOOOOOO!!!!” as the camera pans away. Because apparently guys only dig women who have the appearance of being able to kick ass, not women who actually can kick ass.
The Orientalism of the video is so obvious as to not really warrant much further commentary: the Yellowface eye makeup to give the appearance of slanty eyes; the excessive use of silk in every goddamned scene; the terrible ninja-inspired sword fight; the Daisy Duke kimonos that would cause an oba-san to suffer epileptic convulsions — the whole video is like an Asiaphile wet dream.
Not content, apparently, to just appropriate Japanese culture, Minaj just released a second music video that appropriates a wholly different Asian culture. In her collaboration with will.i.am., both artists star in a very weird K-Pop-inspired music video for their song “Check It Out”:
This one has a gregarious K-Pop TV show host, lots of CGI Korean words popping out at you from the background (Angry Asian Man notes that they are a “crude” translation of the song lyrics), and — most bizarrely — an audience of Asian Stepford Wives in the studio audience. These women all wear sunglasses and short black dresses, and move in unison as they robotically watch Minaj and will.i.am. drop some acid on the soundstage; at the end, they methodically clap, as if all their brains have melted out their ears after being subjected to three minutes of this inanity. Is the audience an intentional (or unintentional) reference to Asian conformism, or to more of Minaj’s I-don’t-think-for-myself Barbie shitck?
What annoys me the most about these videos isn’t how they have ruined two favourite songs of my childhood — Annie Lennox’s “No More ‘I Love You’s” and The Buggles’ “Video Killed The Radio Star.” No, what annoys me the most is how we’ve seen female pop stars do Minaj’s Orientalist bullshit before: Gwen Stefani, and Madonna before her, have borrowed heavily from Asian culture, with little regard for the authenticity or appropriateness of their actions. It sucked then, and it sucks even more now that Minaj thinks she’s stumbled upon something unique and clever. Asian cultures have a rich and varied history, but in these videos, they are appropriated with as much depth as the Auto-Tune of the songs themselves, and regurgitated onto each scene as little more than a superficial, stylized, exoticized patina.
With Minaj apparently in the middle of an East Asian cultural tour, one wonders how her Orientalist ADD will manifest itself next. Next stop: Chinese opera? Indian Bollywood? Thai weddings? I should start a pool.
And, how long is it going to take for someone to make the Nicki Minaj version of “Aren’t Asians Great”?
source
can i hire youuu.
It's explained right in the article.
Asian cultures have a rich and varied history, but in these videos, they are appropriated with as much depth as the Auto-Tune of the songs themselves, and regurgitated onto each scene as little more than a superficial, stylized, exoticized patina.
2. its less intimidating than traditional hip hop culture.
its already backfiring on her though Re: distancing herself from traditional hip hop imagery
i know so many white teenage girls who love this schtick
was inspired by Japanese anime when it's clearly k-pop
if she knew what she is talking about i wouldn't have mind
I'm convinced Nicki Minaj is just some dumb weaboo exactly like Gwen Stefani and the only reason she gets away with it is because most people don't know what weaboos are.
It sucked then, and it sucks even more now that Minaj thinks she’s stumbled upon something unique and clever. Asian cultures have a rich and varied history, but in these videos, they are appropriated with as much depth as the Auto-Tune of the songs themselves, and regurgitated onto each scene as little more than a superficial, stylized, exoticized patina.
Imo that sums it up the best ^
I think the author has problem with the inaccurate stereotypes that often show up when people appropriate culture. Not the act itself.
I think they're over analyzing it in some areas though.