3:58 am - 08/23/2010


Not only swagger-jacking, an Icelandic fashion brand called E-label said that Beyonce actually stole their design for her new Fall/Holiday 2010 Dereon collection. Helba Hallgrimsdottir, one of the owners of the line stated:
“This is naturally huge and I am still half in shock. I didn’t twig straight away that this was her own label: I just thought she was wearing our leggings. It is practically just copy/paste.”

How “copy/paste” is it? Here’s a look of Beyonce’s steez in her new Dereon Fall 2010 lookbook, wearing the legging in question:

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And this is the ‘original’ legging, designed by Icelandic designer, Asgrimur Mar Fridriksson.

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Word is, last November Beyonce had bought exactly that pair of leggings from the E-label brand at a branch of Topshop in London. Heba said Beyonce’s E-label leggings were purchased from the Edit section of Topshop which is where you go if you want to find clothes from little-known labels.

When asked whether E-label has copyrighted its designs, Heba said they haven’t, but the wide media coverage of Bey getting her leggings at Topshop last year is evidence enough if they want to eventually file a lawsuit.

Er… doesn’t sound too strong a ground from where we’re sitting. But we’ll wait to see how things develop.
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la_banlieue 23rd-Aug-2010 08:30 am (UTC)
Good lord, I hate leggings. Right up there with rompers.
allie_said 23rd-Aug-2010 08:34 am (UTC)
la_banlieue 23rd-Aug-2010 08:37 am (UTC)

Bestowing poulterwangs on nice young ladies everywhere.
hellb 23rd-Aug-2010 12:34 pm (UTC)
No way. Romper's are super-cute. Unless you're a fatass...
pallasathena 23rd-Aug-2010 08:02 pm (UTC)
The only thing worse than rompers is the fact that my brother's girlfriend looks SO FUCKING CUTE IN THEM AND I DON'T GET IT. She's the only person I don't want to stab when she's wearing one.
_quietriot_ 23rd-Aug-2010 10:20 am (UTC)
eh, rompers can look good sometimes, IMO. It depends on if they fit the person peroperly.
theoryofwar 23rd-Aug-2010 04:08 pm (UTC)
What about leggings with skirts? I'd never wear leggings as pants, but with skirts I do.
vanilla_09 23rd-Aug-2010 06:45 pm (UTC)
Gurrrl, rompers are not that bad.
filmfreakfranco 23rd-Aug-2010 08:31 am (UTC)

but really, copying the leggings is quite the stretch.
carmy_89 23rd-Aug-2010 09:22 am (UTC)
x_steffi_x 23rd-Aug-2010 10:39 am (UTC)
giant_totoro 23rd-Aug-2010 08:32 am (UTC)
not surprised

wish I could go to iceland like, yesterday
christosx3 23rd-Aug-2010 08:32 am (UTC)
whatever bitch, Beyonce owns this dimension, you mad?
dallowayward 23rd-Aug-2010 08:33 am (UTC)
Putting tacky shit on tacky shit isn't necessarily copying, just a coincidence in bad taste.
klinche 23rd-Aug-2010 10:26 am (UTC)
paarycia 23rd-Aug-2010 01:59 pm (UTC)
marywebgirl 23rd-Aug-2010 02:54 pm (UTC)
I agree.
lostpoisoned 23rd-Aug-2010 03:17 pm (UTC)
haha this
pallasathena 23rd-Aug-2010 08:02 pm (UTC)
nightrhythms 23rd-Aug-2010 08:37 am (UTC)
both leggings and studs have been all over the place the last couple years... it's hardly a new concept
peachie_ego 23rd-Aug-2010 08:37 am (UTC)
lmao Beyonce and stole in one sentence is definitely believable.
tippythepoodle 23rd-Aug-2010 08:43 am (UTC)
lol this. bitch steals songs so why not leggings.
nerdfresh 23rd-Aug-2010 08:37 am (UTC)
not the same
if you dont like it boo hoo
chikntetrazzini 23rd-Aug-2010 08:39 am (UTC)
So dumb.
xxxtttiiinnnaaa 23rd-Aug-2010 08:42 am (UTC)
Does this surprise anyone?

Spoiler: no.
cinnamonkitty 23rd-Aug-2010 08:45 am (UTC)
Ew Beyonce's leggings are so much better than the original.

And good luck with that court case hahaha.
adrienneorpheus 23rd-Aug-2010 11:30 am (UTC)
Agreed, the originals are fug. They're similar but not a rip off imo
czarny 23rd-Aug-2010 02:14 pm (UTC)
Beyonce is not Icelandic.
alphabetbitches 23rd-Aug-2010 06:59 pm (UTC)
xprivate_eyex 23rd-Aug-2010 08:52 am (UTC)
Beyonce...you bitch.
boogalooshaman 23rd-Aug-2010 08:56 am (UTC)
Lol irl!...for some reason.
dasvedanyaanya 23rd-Aug-2010 08:53 am (UTC)
Honestly, I see shit like this in forever 21 all the time. Are any of them that original?
And the shit we wear now we just stole inspiration from previous generations, when trends were previously popular.
yackyackyack 23rd-Aug-2010 03:54 pm (UTC)
IA, I was just thinking, unless something is a completely original work of art, fashion i always full of copies. Ma guess is that the company is just trying to get themselves some publicity.
boogalooshaman 23rd-Aug-2010 08:55 am (UTC)
I don't really like leggings as pants in general, but i prefer full leggings to footless stockings.
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