First sketches from the Material Girl Collection

June 23rd, 2010, 11:42 am

First sketches from the Material Girl Collection

First sketches from the Material Girl Collection
Today Macy’s released three sketches from Madonna’s Material Girl clothing line which will hit store shelves and Macys.com on Tuesday 03 August.

The collection will retail from $12 to $40 and an advertising campaign will launch on Tuesday 29 June.

A Macys.com/materialgirl website will be launched as well as Material Girl Facebook and Twitter pages with behind-the-scenes goodies and pictures from the collection and campaign.

And last but not least there will be a competition run by Macy's for one fan and three friends to meet Madonna in New York City!

"The teaser campaign is called Who's That Girl and will kick off on June 29th to build up interest for the August 3rd launch date. It features a girl with bleached hair and very 80's rocker style leather jacket with a rosary in her hand but never really showing her face. Macy's stores in San Francisco's Union Square and New York's Herald square will have huge Who's That Girl banners decorating the shops but the actual stock of clothes will be moved in stores just the night befor launching date. The shops are to feature lace wallpaper with chain link fence wall paper, very "Like A Virgin era".
The images being used for the various adverts also feature young women in a very 80's style rocker look and not Madonna herself. Considered names for the handbags are Madonna song titles such as Lucky Star and Angel but it's still unclear if those will be used in the end. The line also features bags, shoes, leggings, leather jackets with fringe, short frilly skirts, graphic tees and bustiers, yes bustiers! Everything has a very 80's look.
Promotion will also be done online with a Facebook page that has already been set up. But the best part of promotion will be a chance to meet Madonna herself. Macys will also be offering US Macy's shoppers in September a chance for a paid trip to New York City and a meeting the Queen Of Pop The line will not debut in all of Macy's 800 stores in the US but only 200/300 stores will be carrying it at first with more to be added depending on the success of the brand."

sauce 1 and 2

Tagged: madonna

they look dated

(no subject) -

momotarukun

I think the 80s are coming back. At least last time I was at the mall the close all looked like they were from the 80s.

is this a juniors line?

Yes. It's mainly her daughter's line.

i can see every hipster in the Bay Area wearing this shit

willaimsburg too

I know what you me.. but trust me, I'd rather see this shit than 3D glasses punched out being worn on a daily basis.

MEAN*

-__-

Who the hell wants to dress 80s? FAIL

Apparently everyone from Gaga to the hipster down the street...

WIN

ugh

I hate Macy's

Didn't they do this already? This is the same shit she used to wear back in the 80's.

I think that's the point: 80's stuff.

no thanks

I love fashion, but I can barely tell anything from sketches.

Those hipster glasses need to go.

they're selling anorexia to preteeners

Posting in troll thread.

Um.

I might wear pieces from this. Might.

trashy hipster girls and everyone on tumblr are going to eat this shit up

What is this shit?

I need a casual blazer though. Hm.

lol

LOL WHAT IS THIS? do you really need MORE money madonna?

HDU, she needs to strike while the iron is hot.

It's basically her daughter's line. The daughter's into fashion and likes designing.

but will my coupons work?

i like them but they all look like outfits Beyonce has worn when she was imitating Madonna. ESP the first two damn, and i love when they show the artist sketches cos a smart person who just put that outfit together from various shops etc and get the same damn look for half the price.