10:35 am - 02/02/2010

Harry Potter Super Bowl Commercial

Universal Orlando released the commercial for the new Wizarding World of Harry Potter!

It's the hottest new theme park opening in a decade: Universal Orlando Resort's Islands of Adventure park is putting the finishing touches on its feverishly anticipated The Wizarding World of Harry Potter section. This Sunday, Feb. 7, the world gets a sneak peek at the new 20-acre attraction when a top secret commercial airs during the Saints-Colts Super Bowl battle. Among the surprises: Daniel Radcliffe himself appears as Harry Potter to promote the opening, which was designed with the full cooperation and approval of series author J.K. Rowling. Guess what, Potterheads? WalletPop.com has an exclusive first online look at the entire spot.

Universal Orlando is one of the elite group of American businesses that have been able to pay $2.5 million to $3 million for a 30-second ad on this year's Super Bowl. That's a pretty big chunk of change, and it doesn't include what it cost to secure Radcliffe or produce the ad itself. But it's nothing when you consider the fact that millions of American families are likely to visit the new Harry Potter land on one of their upcoming vacations. It's officially the biggest new draw in Orlando.

Super Bowl ads are a marker for where we're spending our money. This year, Orlando is fervently praying that means more of us will be spending our money there. It desperately needs the magic Harry may bring: New York City recently toppled the city from the top of the list of the most-visited American tourist cities.

The arrival of Harry Potter also gives Universal a huge lead on its biggest rival, because Walt Disney World's next big expansion doesn't come for another three years. That's when Fantasyland in the Magic Kingdom balloons to incorporate a new Little Mermaid ride and two Dumbo rides.

Florida's tourism industry is overjoyed at President Obama's promise of high-speed rail, which would deliver huge numbers of foreign tourists from Miami, a major international air gateway, to Orlando. That may be just the magic wand Harry Potter needs to create new jobs and beef up spending again.

Clues in the Ad
So what's in this ad to entice you to visit? Although the spires of Hogwarts Castle already rise high on the Central Florida skyline, details on what is contained within are so far sparse. Like Willy Wonka's factory, any morsel that escapes its gates is instantly devoured by eager fans. Poise your mouse over that "pause" button -- there are a lot of clues to decipher in this 30-second tease.

But what does it all mean? The awestruck children in the ad are riding broomsticks. That's probably a hint at the vehicles of the so-far-secret indoor ride Harry Potter and the Forbidden Journey. It's reputed to be one of the most technologically advanced rides ever created, and the enormous "show building" beneath the Castle is the talk of Orlando. The ride technology is widely speculated to be a "robo-arm" system, in which vehicles are mounted on extended robot arms, provided by RoboCoaster. Cast members from the Potter movies have shot appearances for the ride.

We glimpse a roller coaster car as it flits across the screen. That's the former Dueling Dragons, two existing intertwined hanging coasters that will be reborn as the Dragon Challenge.

We also do a fly-through of snow-sheathed, chimney-spiked Hogsmeade Village, where the Hogwarts Express belches steam into a winter sky. Even though the village is in tropical Florida, the snow on the eaves looks as real as it does in Edinburgh. Last week, we learned more details about Ollivander's wand shop, too, in which visitors can pick up magic wands and test out their effects with the help of actors-cum-shopkeepers.

The construction has cost as much as a reported $310 million, and costs are slightly higher than initially projected.

Last week, Universal also released a mind-blowing "augmented reality" 3-D panorama of the new land, which becomes miraculously visible when you hold a special map in front of your computer's camera.

the commercial still says "coming this spring." fail.

source: http://www.walletpop.com/blog/2010/02/02/universal-orlandos-secret-harry-potter-super-bowl-ad-with-daniel-radcliffe/
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clairee_xo 2nd-Feb-2010 05:51 pm (UTC)
I haven't seen it yet, waa.
jxcka 2nd-Feb-2010 06:30 pm (UTC)
yeah! im pretty pissed i wont get to go in the near future and i still think this shit should be built here aswell ;(
cantinera 2nd-Feb-2010 05:34 pm (UTC)
I now have a reason to go to Florida. Not right away though as I want the glitches and crowds sorted before I visit.
jennomac 2nd-Feb-2010 06:22 pm (UTC)
There won't be any glitches, the roller coaster has been there for 10 years, the park is built off of an already existing area and you can't have glitches in any new ride because people would like....die. plus there's tons of pre-opening testing.

But the crowds...just don't go on a holiday or weekend.
cantinera 2nd-Feb-2010 06:40 pm (UTC)
I've been on new rides with glitches. Not deathworthy, but I went on a new roller coaster at a Six Flags park once and the glitch was it wouldn't stop. I had to go through it three times before the emergency breaks kicked in.
dayumsam 2nd-Feb-2010 06:32 pm (UTC)
go in the fall bb, it's the least crowded time of year.

spring typically is but it'll be a disastuh there due to this opening.
redblonde 2nd-Feb-2010 08:38 pm (UTC)
Don't ever go for New Years. I went for New Years Eve the year before last and wanted to spend it at the Magic Kingdom, but MK was sold out. Sold out!!!
That's 70,000+ people.

leitao 3rd-Feb-2010 07:16 am (UTC)
Yeah, I wouldn't go right away -- it'll be CRAZY busy.

I already have it all planned out, though, lol. In 2013, I'm going to Harry Potter Land (as I call it) AND to Disney World, because in 2013, that's when they'll be done adding on all the seriously cool shit to Fantasyland. :D
elijahxwhore 2nd-Feb-2010 05:35 pm (UTC)
oh my god i want to go to there NOW
benzedrine 2nd-Feb-2010 05:35 pm (UTC)
i'll be there
superchocobear 2nd-Feb-2010 09:10 pm (UTC)
Ohai Brendon :D

B-b-b-b-benzedrine, my my my benzedrine... lol don't mind me, just had a flashback to the PATD/FOB days.
lesbilletsdoux 2nd-Feb-2010 05:35 pm (UTC)
i don't care if it makes me a big fucking loser...i need to go!
redblonde 2nd-Feb-2010 08:38 pm (UTC)
iawtc. I'm going to make it there once it opens.
ejectandescape 2nd-Feb-2010 05:35 pm (UTC)
i will cut in line or just plain out cut bitches who get in my way for this.
isthisasgoodas 2nd-Feb-2010 05:35 pm (UTC)
omg so excite!!!!!!!!!!!!!!!!!!!!!!!!
abbie 2nd-Feb-2010 05:35 pm (UTC)
The awestruck children in the ad are riding broomsticks. That's probably a hint<./i>

Well no fucking shit theres going to be broomstick rides.
abbie 2nd-Feb-2010 05:36 pm (UTC)
html fail
leitao 3rd-Feb-2010 07:20 am (UTC)
IKR? If there wasn't a broomstick ride, I'd probably kick someone. :o
annabolena 2nd-Feb-2010 05:35 pm (UTC)
going this summer i can't even contain myself.

i'm pathetic.
brandon198403 2nd-Feb-2010 05:36 pm (UTC)
Disney > Universal

But that being said, this looks pretty badass!
jennomac 2nd-Feb-2010 06:23 pm (UTC)
Islands of Adventure > Any Disney park. It's seriously so much more amazing. Although Magic Kingdon is prettier as far as the Cinderalla's castle area goes, yes.
dayumsam 2nd-Feb-2010 06:34 pm (UTC)
This, with the exception of Epcot. I will always love epcot more than anything because I'm a huge nerd.

Cinderella's castle and main street are always the cleanest looking areas in the magic kingdom, everything else is so crowded and dirty :(
animal kingdom's scenery is really awesome, though.
leitao 3rd-Feb-2010 07:21 am (UTC)
Yeah, I've never been to Universal, but it definitely looks more rides oriented. Disney has a different appeal, I think -- I love the fantasy of it all. :)
sugary_placenta 2nd-Feb-2010 06:40 pm (UTC)
Meh. If you want to ride real rides then Island's of Adventure is the way to go. If you care about fairy tale fantasy and feeling like a child again, then Disney is for you. There really is no comparison for me. They are so different. Now if you are talking about Universal Studios, that place fucking sucks and anything is better than it.
steph313 2nd-Feb-2010 10:39 pm (UTC)
I mean, if shitty rides are your thing, then maybe.
rissa_rose 2nd-Feb-2010 11:12 pm (UTC)
honey_child 2nd-Feb-2010 05:36 pm (UTC)
How big is the castle?


Edited at 2010-02-02 05:36 pm (UTC)
jennomac 2nd-Feb-2010 06:24 pm (UTC)

like this big.
dayumsam 2nd-Feb-2010 06:35 pm (UTC)
big enough to hold a dark ride with at least seven scenes! :D
justlikethat 3rd-Feb-2010 12:22 am (UTC)
pretty big. this is the castle completed.
Image and video hosting by TinyPic
annabolena 2nd-Feb-2010 05:37 pm (UTC)
sleevesofsatin 2nd-Feb-2010 05:44 pm (UTC)
isthisasgoodas 2nd-Feb-2010 05:37 pm (UTC)
Image and video hosting by TinyPic
zoostation 2nd-Feb-2010 05:41 pm (UTC)
Feline AIDS is the number one killer of domestic cats.
everyforever 2nd-Feb-2010 05:43 pm (UTC)
____swank 2nd-Feb-2010 06:05 pm (UTC)
I myself just died from this.
joliefoliepolie 2nd-Feb-2010 06:22 pm (UTC)
It's the #1 killer of domestic cats.

Meow, Meowwwww
eclecticmuse 2nd-Feb-2010 08:07 pm (UTC)
This, seriously. JFC I'll embarrass the shit out of my husband.
stupid_chink 2nd-Feb-2010 05:36 pm (UTC)
i googled "harry potter homosexual"
ejectandescape 2nd-Feb-2010 05:37 pm (UTC)
harry is danerously close to rons shaft!
bnmc2005 2nd-Feb-2010 05:38 pm (UTC)
Ah the joys of Photoshop.
dd_sp 2nd-Feb-2010 05:42 pm (UTC)
diabolicalwoman 2nd-Feb-2010 07:53 pm (UTC)
shopped xD
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