Denny's restaurants have been courting younger, late-night diners — those who wander in from 10 p.m. to 5 a.m. The company has created an Allnighter menu program, featuring value-priced items and alternative rock music played in the restaurants.
The new value meals start at $2.99 and include Half Moons Over My Hammy, which feature ham topped with scrambled eggs between Swiss and American cheese on grilled sourdough bread. For diners looking for chicken, there are Kickin' Flavor Wraps — two flour tortillas filled with chicken strips tossed in Buffalo sauce, lettuce and Swiss cheese.
Country music group Rascal Flatts, said they have introduced the next big late-night dining option with the Unstoppable Breakfast. Named after its latest hit album, Rascal Flatts' Unstoppable Breakfast headlines the newest Denny's Rockstar menu, along with items from the rock bands Good Charlotte, Gym Class Heroes and Sum 41.
The Rockstar menu presented by Dr Pepper is part of Denny's ongoing Allnighter program, a sub-brand launched last spring that provides young, late-night guests with shareable food in a cool dining atmosphere.
"The Allnighter value menu is the latest example of Denny's commitment to young customers currently facing a challenging economy," says Mark Chmiel, Denny's chief marketing and innovation officer.
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