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3:57 pm - 08/31/2008

New Emporio Armani Advert Starring Josh Hartnett.

Armani signs Josh Hartnett for new fragrance campaign

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NEW YORK - Fashion label Emporio Armani is backing the release of its new Diamonds for Men fragrance with an ad campaign featuring US actor Josh Hartnett.

Hartnett, who has starred in 'Pearl Harbour', 'Black Hawk Down' and 'The Black Dahlia', will feature in both print and TV ads for the fragrance.

He is the centre of every angle in the ad campaign, which include shots that look like he is being photographed by paparazzi.


Giorgio Armani reportedly set out to find someone who would reflect the "bold allure of sexiness" that embodies this new fragrance.

The selection of Hartnett makes him the first male celebrity to represent Giorgio Armani Beauty.

Armani previously backed the women's version of the fragrance -- Emporio Armani Diamonds -- with a TV ad starring popstar Beyonce Knowles, in which she sang the song 'Diamonds are a Girl's Best Friend'.

Diamonds for Men will be available in September this year.



The song that is used is Slow Hands by Interpol!!!

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Leave a Comment
[info]edgirl_12 31st-Aug-2008 03:51 pm (UTC)
I'm getting this for my dad at christmas. The female version is just so DIVINE.
[info]nb8212 31st-Aug-2008 04:55 pm (UTC)
Beyonce does the ad for the female version, right?
[info]edgirl_12 31st-Aug-2008 05:45 pm (UTC)
Yeah, thats why you hear her singing a bit in the ad when he is changing stations on the radio.
[info]stonedme 31st-Aug-2008 03:52 pm (UTC)
kinda love it.
[info]edgirl_12 AND FUCKING INTERPOL — 31st-Aug-2008 03:53 pm (UTC)
GOSH, they're like my favourite band...this commerical already has my approval once i heard that song playing.
[info]hooverskillis Re: AND FUCKING INTERPOL — 31st-Aug-2008 03:55 pm (UTC)
Agreed. Apart from the favourite band bit, but yes.
[info]kriziasupernova Re: AND FUCKING INTERPOL — 31st-Aug-2008 05:24 pm (UTC)
I was expecting meh, and then I hear Interpol and went "SLOW HANDS YESSSSSSSSS!"
[info]edgirl_12 Re: AND FUCKING INTERPOL — 31st-Aug-2008 05:35 pm (UTC)
Have you seen them live? I saw them last november in London and they were just so amazing. Also, what do you think of their last album? It was a grower but i really loved it.
[info]kamerakind Re: AND FUCKING INTERPOL — 31st-Aug-2008 05:54 pm (UTC)
ilu tbh
interpol will always hold a very special place in my heart
[info]costelloshow 31st-Aug-2008 03:53 pm (UTC)
I adore him.
[info]actrisse 31st-Aug-2008 03:54 pm (UTC)
NOT. HOT.
[info]kinkynicky 31st-Aug-2008 05:43 pm (UTC)
Your icon tells me that you have no concept of 'hot'.
[info]buttercup31 1st-Sep-2008 12:06 am (UTC)
EXACTLY what I was going to say.
[info]xorogueox 31st-Aug-2008 08:00 pm (UTC)
Can't take your taste for men seriously with that icon...
[info]pecan603 31st-Aug-2008 03:54 pm (UTC)
He is still smoking hot.
[info]toomuchbling 31st-Aug-2008 03:55 pm (UTC)
gawd he's sexy
[info]dontbecoymalfoy 31st-Aug-2008 03:55 pm (UTC)
I've never found him attractive.
[info]busterrantcasey 31st-Aug-2008 05:16 pm (UTC)
same
[info]queen_norleans 31st-Aug-2008 03:55 pm (UTC)
I never saw what was so hot about him.

I had friends that loved him years ago (like Pearl Harbor days) and I always felt like I was missing out on something.
[info]kinkynicky 31st-Aug-2008 05:44 pm (UTC)
I always felt like that and then a few weeks ago for absolutely no reason at all, I got the biggest crush on him. I hadn't even watched him in a new movie or anything, it's BIZARRE.

I blame the facial hair.
[info]j_lala 31st-Aug-2008 03:56 pm (UTC)
ugh random. i used to find him so attractive but then i watched the faculty recently and realized that his haircut back in the day just made no sense.
[info]xorogueox 31st-Aug-2008 08:03 pm (UTC)
Lol, the exact opposite happened to me. I watched the faculty like 2 weeks ago and was like, "So that's what everyone saw in him!" I had watched the movie when I was younger, but never liked him.
[info]j_lala the faculty — 31st-Aug-2008 10:06 pm (UTC)
haha...ok so how fucking weird is it in that movie that crystal meth is the only thing that kills the aliens!? i guess i never noticed that when i was younger? me and my roommates were watching it a few months ago like freaking out over how insane that concept is.
[info]owl_get_you 31st-Aug-2008 03:57 pm (UTC)
He's so relevant.
[info]skankbone 31st-Aug-2008 03:57 pm (UTC)
he is not model material.

also, wtf happened to him and his career? back in the day he was on every single "next big star" list.
[info]meluhulongtime 31st-Aug-2008 03:59 pm (UTC)
ikr
[info]drained 31st-Aug-2008 04:20 pm (UTC)
seriously
[info]kinkynicky 31st-Aug-2008 05:46 pm (UTC)
He's been doing smaller movies for the past few years trying to escape the 'heartthrob' label Hollywood throws at most guys his age. So far he's been less successful than say, Heath Ledger, when he tried to break away, but I think he's gotten better as an actor.
[info]makidah 31st-Aug-2008 03:59 pm (UTC)
He is HOT!
[info]edgein_copycat 31st-Aug-2008 04:01 pm (UTC)
Sexy.
[info]haha1205 31st-Aug-2008 04:01 pm (UTC)
he's so skeezy hot, it's awesome. i'd do him.
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