ONTD

Even as real celebrities battle those pesky cameramen on the streets and in courts for intruding on their lives and trading on their images, some regular folks, from parents hosting teen birthday parties to Gen Xers out on the town, have decided that the attention could be fun--and worth paying up to $1,500 for. Photographer Tania Cowher launched Celeb 4 A Day in Austin in November and is expanding to Los Angeles this month and San Francisco in February. There are similar companies, like Private Paparazzi in San Diego and Personal Paparazzi in Britain, and wannabe big shots in other places have taken matters into their own hands, hiring freelance photographers to trail them.



Non-celebrity Struan Vaz, left, paid for a media entourage to follow him and his fiancée and create a faux tabloid as a souvenir of the event


The trend is driven by the twin obsessions with chronicling one's life and experiencing fame. "We live in a culture where if it's not documented, it doesn't exist," says Josh Gamson, a University of San Francisco professor of sociology who studies culture and mass media. "And if you don't have people asking who you are, you're nobody."




(More at the source.)




Source: this article and my copy of TIME Magazine ^__~