Hopes the new hairdos will turn heads
By Brenda Porter
Jan. 3, 2008 -- Songstress, best-selling author, cook and now fashion icon, Patti Labelle will introduce a new line of wigs in January from the Especially Yours collection of hair accessories for black women. Fans of LaBelle’s already famous hairstyles can now enjoy the same looks without expensive trips to the salon. “I’ve always wanted my own line of fabulous wigs and hair pieces. As fate would have it, Especially Yours came knocking. They’ve noticed and loved my different hairstyles over the years and were eager to develop a line of wigs and hairpieces inspired by Patti LaBelle,” she says.
The line will launch with 10 styles: Ageless Beauty, ‘Black Majesty, Dynamite Diva, Enchanted Evening, Flame, and Sunday’s Best in synthetic hair; and Lady LaBelle, Lovely Lady, Patti Fab, and Sassy LaBelle in 100% human hair. Each will be available in a selection of stunning brunettes, reds and highlights, as well as in LaBelle’s custom blended colors.
In February, the full line will roll out in Especially Yours catalogs featuring LaBelle on the cover and supported by online sales. Prices will range from $49 for synthetic hair and $99 for premium human hairstyles.
There are at least five more wig styles planned for 2008, plus many great hairpieces such as bun styles. According to LaBelle, a line of shampoos, conditioners, and sheens to care for and style the wigs is on the way along with “some fun accessories such as jewelry--all my favorite earrings--and some magnificent eye lashes!”
LaBelle describes the line as “very classic--in the sense that all the styles represent and reflect me, classically. Also, because each style is timeless and classic in its own right. I would also say that there is a style for every black woman--from short to long, synthetic and human hair, plus exclusive custom colors sure to turn heads!”
To view the selection, visit www.especiallyyours.com. To place an order or be added to the mailing list for a free monthly Especially Yours catalog call (800) 939-9447.