Camel target hipsters with Rolling Stone advertorial, now targeted by Indie bands

This is a story in its early development I'm sure some on ONTD will be interested in reading.

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Long story short: Camel, interested in expanding their ad campaigns to the new hip underaged consumerists you often see outside of 21+ Indie gigs, purchased ad space in Rolling Stone magazine disguising itself as an editorial of sorts. It features the names of a numerous known (TV On The Radio, Ryan Adams, Andrew Bird, Cat Power, Animal Collective) to the not so much (Home Blitz, Tyvek, Lightning Bolt, Pissed Jeans, Fucked Up) musical acts categorized into Sci-Fi themed genres. All WITHOUT being contacted first or granted with permission from the bands themselves, nor their labels (none of them saw any cash from this marketing ploy), now appear to be falsely endorsing the brand. Camel are already being sued by the US States over the cartoons used in the ad, now it is apparent some bands and labels are ready to fight back too.

So if 8 states’ Attorney Generals are suing RJ Reynolds because they think the Rolling Stone ‘Indie Rock Universe’ cartoon is actually a Camel cigarettes advertisement, does that mean all of the bands who’s names/brands were used without permission will sue too? Would make one hell of a class action…
Or, as one Daily Swarm reader posted in the ‘Kill Rock Stars’ comments:
It’s one thing for the Lips and Dino Jr. to knowingly take Camel’s money; it’s another for a band that would never do such a thing to find itself “name-checked” (to use a word in the story) in this advertorial section. Does that imply that the group endorses the product? The argument could be made, if we buy that the section was all one big ad. I’d say that if a band was litigious, it could get some nice coin—and media attention underscoring Camel’s insidiousness—by threatening to sue.
UPDATE: From today’s ‘Kill Rock Stars’ comments:
I’m in one of the bands name dropped in this fold out ad. Nobody , at any time contacted my band , label or publicist. We were never asked if we wanted to be mentioned in a cigarette ad or if we minded to have our music on The Farm website. We certainly we\are NOT compensated in anyway.
I personally don’t smoke , nor do any of my bandmates. I already lost a parent to lung cancer and having my band associated in any way with Camel INFURIATES me.
Camel doesn’t care about indie music and neither does Rolling Stone. Both just want youth money and don’t care what ethics they breech to get it.

Here is what the New York Times had to say:
An insert in Rolling Stone magazine sponsored by Camel cigarettes is under fire from antismoking activists because, they say, it blurs the line between advertising and editorial content — and worse yet, features cartoons. The insert was among several in the Nov. 15 issue, celebrating the magazine’s 40th anniversary. All the inserts were what the industry calls butterfly gates — ad pages on the outside, which unfold to reveal pages of articles inside.
In this instance, the Camel ads promoted a campaign and Web site devoted to “free range music” ( (OP- Site has since been shut down), which supports independent record labels. The article inside, “Indie Rock Universe,” presented lists of independent bands and fanciful illustrations of planets, animals and spaceships by Benjamin Marra.
This is one great big cigarette ad,” said Matthew L. Myers, president of the organization, Campaign for Tobacco-Free Kids, in Washington.


Bands in Camel/Rolling Stone’s “Indie Rock Universe” Camel ad, NOT ENDORSING the product in any way:

A Place to Bury Strangers
Against Me!
Andrew Bird
Animal Collective
Antony and the Johnsons
Arcade Fire
Architecture in Helsinki
Arctic Monkeys
Art Brut
Band of Horses
Bat For Lashes
Belle and Sebastian
Black Dice
Black Mountain
Bloc Party
Blonde Redhead
Boards of Canada
Bonde de Role
Bright Eyes
Brightback Morning Light
Bucks and Gallants
Buffy Clyro
Built to Spill
Cat Power
Clap Your Hands Say Yeah!
Coco Rosie
Comets on Fire
Daft Punk
David Pajo
Dean and Britta
Death Cab for Cutie
Devendra Banhart
Dirty Pretty ThingsDirty Projectors
DJ Mehdi
Dr. Dog
Ellen Allien and Apparat
Emily Jane White
Emma Pollack
Erase Errata
Explosions in the Sky
Fall Out Boy
Franz Ferdinand
Friendship Society
Frog Eyes
Fucked Up
Ghostland Observatory
Girl Talk
Godspeed You Black Emperor!
Gogol Bordello
Grizzly Bear
Guided by Voices
Guitar Wolf
Gym Class heroes
Handsome Furs
High on Fire
Home Blitz
Hot Chip
Husker Du
Iron and Wine
Jans Lenkman
Joanna Newsom
Jose Gonzalez
Joy Division
Junior Boys
Kaiser Chiefs
Last Days of May
Laura Veirs
Lavender Diamond
LCD Soundsystem
Le Tigre
Les Savvy Fav
Lightning Bolt
Little Claw
M. Ward
Mates of State
Minus the Bear
Modest Mouse
Mountain Goats
My Chemical Romance
My Morning Jacket
Neutral Milk Hotel
New Pornographers
New Young Pony Club
Oakley Hall
Octopus Project
Of Montreal
Panda Bear
Panic! at the Disco
Parts and Labor
Peter and the Wolves
Pissed Jeans
PJ Harvey
Plain White T’s
Prinzhorn Dance School
Ryan Adams
Scout Niblett
Sea Wolf
Shit Disco
Sigur Ros
Simian Mobile Disco
Sonic Youth
Sons and Daughters
St. Vincent
Stephen Malkmus
Sufijan Stevens
Ted Leo
The Cribs
The Cure
The Decemberists
The Fiery Furnaces
The Fratellis
The Futureheads
The Go! Team
The Gossip
The Hold Steady
The Killers
The Magik Markers
The National
The Nightwatchmen
The Ponys
The Rapture
The Red Jumpsuit Apparatus
The Rogers Sisters
The Shins
The Silver Mt. Zion
The Smiths
The Stills
The Strokes
The Thermals
The Thrills
The USA Is a Monster
The World/Inferno
TV on the Radio
Vampire Weekend
We Are Wolves
White Denim
White Magic
White Stripes
Will Oldham
Wolf Eyes
Wolf Parade
Xiu Xiu
Yeah Yeah Yeahs
Yo La Tengo

Even if you do smoke, you gotta admit this is an extremely shitty, not to mention illegal thing to do.

Sources: story, scans.